Insights

Market niche Target vulnerable populations and their caregivers with a risk management and spend oversight solution that prevents fraud, misuse, and relapse-related spending, leveraging True Link’s established trust with families and treatment programs.

Partnership leverage Explore partnerships with elder care providers, home care agencies, treatment programs, nonprofits, and government programs to expand distribution channels and embed True Link’s spend controls into existing care ecosystems.

Acquisition momentum capitalize on recent acquisition activity and high visibility in fintech and asset protection spaces to cross-sell services such as asset protection, managed transactions, and investment services to a broader customer base.

Technology fit Position the tech stack strengths and analytics capabilities to enterprise buyers seeking robust fraud protection, spend governance, and customer experience analytics across high-risk customer segments.

Financial growth Leverage the firm’s mid-market revenue scale and investor backing to pursue expansion opportunities in additional state programs and larger care networks, offering scalable solutions with proven customer satisfaction.

True Link Tech Stack

True Link uses 8 technology products and services including AdRoll, Fullstory, Google Hosted Libraries, and more. Explore True Link's tech stack below.

  • AdRoll
    Advertising
  • Fullstory
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Angular
    Javascript Frameworks
  • Heap
    Mobile Analytics
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

Media & News

True Link's Email Address Formats

True Link uses at least 1 format(s):
True Link Email FormatsExamplePercentage
First.Last@truelinkfinancial.comJohn.Doe@truelinkfinancial.com
72%
First@truelinkfinancial.comJohn@truelinkfinancial.com
21%
Last@truelinkfinancial.comDoe@truelinkfinancial.com
6%
FLast@truelinkfinancial.comJDoe@truelinkfinancial.com
1%

Frequently Asked Questions

What is True Link's official website and social media links?

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True Link's official website is truelinkfinancial.com and has social profiles on LinkedInCrunchbase.

What is True Link's NAICS code?

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True Link's NAICS code is 52 - Finance and Insurance.

How many employees does True Link have currently?

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As of July 2026, True Link has approximately 103 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: L. G.Executive Assistant To Chief People Officer And Senior Vice President Of Operations: J. B.Vp, Investment Platform: A. S.. Explore True Link's employee directory with LeadIQ.

What industry does True Link belong to?

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True Link operates in the Financial Services industry.

What technology does True Link use?

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True Link's tech stack includes AdRollFullstoryGoogle Hosted LibrariesSegmentAngularHeapPHPGoogle Analytics.

What is True Link's email format?

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True Link's email format typically follows the pattern of First.Last@truelinkfinancial.com. Find more True Link email formats with LeadIQ.

How much funding has True Link raised to date?

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As of July 2026, True Link has raised $68M in funding. The last funding round occurred on Jul 28, 2020 for $35M.

When was True Link founded?

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True Link was founded in 2012.
True Link logo

True Link

Financial ServicesCalifornia, United States51-200 Employees

True Link is a financial services company headquartered in San Francisco, California, with 51-200 employees, located at 505 Montgomery Street, 11th Floor. It focuses on serving vulnerable populations, including seniors, people with special needs, and individuals in recovery from addiction, by providing services to protect against fraud, preserve assets, and prevent impulsive financial actions. True Link partners with individuals, families, and organizations including treatment programs, elder law attorneys, home care providers, nonprofits, and government programs across all 50 states. The company handles significant transaction volumes, manages millions of dollars daily, provides investment services to thousands, and operates a call center that handles about 2.5 million calls per year with a 98% excellent satisfaction rating. The firm has engaged in partnerships such as STABLE for ABLE Act programs, offers Visa prepaid cards through that collaboration, and reports revenue in the range of $100 million to $250 million.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $68M

    True Link has raised a total of $68M of funding over 8 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a series_b.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $68M

    True Link has raised a total of $68M of funding over 8 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a series_b.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

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