Insights

Growing Market Niche True Link operates in a specialized segment of financial services focused on vulnerable populations such as seniors, individuals with disabilities, and those recovering from addiction, representing a sizable market with significant unmet needs and potential for tailored financial solutions.

Strong Funding & Revenue With a funding of $35 million and revenue estimates between $100 million and $250 million, True Link demonstrates robust financial health and scalability, indicating capacity for expansion and investment in innovative financial products or services targeting its niche.

Strategic Partnerships Partnerships with organizations like STABLE and integration into various treatment and elder care programs create multiple entry points for selling complementary financial products, asset protection solutions, and tailored financial management tools.

Tech-Driven Operations Utilizing a modern technology stack including tools like Google Conversion Tracking, Docker, and Heap positions True Link as receptive to innovative fintech integrations and advanced digital solutions, offering opportunities for technical collaborations and customized platform offerings.

Expansion Potential Given its recent investments in publicly traded assets and a broad national presence through partnerships across all 50 states, True Link is well positioned for regional or vertical market expansion, making it an ideal partner for sales of supplemental financial services, compliance solutions, or new fintech products.

True Link Tech Stack

True Link uses 8 technology products and services including QuickBooks, Google Conversion Tracking, Docker, and more. Explore True Link's tech stack below.

  • QuickBooks
    Accounting And Finance
  • Google Conversion Tracking
    Advertising Networks
  • Docker
    Containerization
  • OneTrust
    Cookie Compliance
  • Chart.js
    Javascript Graphics
  • Heap
    Mobile Analytics
  • Android
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

True Link's Email Address Formats

True Link uses at least 1 format(s):
True Link Email FormatsExamplePercentage
First.Last@truelinkfinancial.comJohn.Doe@truelinkfinancial.com
72%
First@truelinkfinancial.comJohn@truelinkfinancial.com
20%
Last@truelinkfinancial.comDoe@truelinkfinancial.com
7%
FLast@truelinkfinancial.comJDoe@truelinkfinancial.com
1%

Frequently Asked Questions

Where is True Link's headquarters located?

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True Link's main headquarters is located at 505 Montgomery Street 11th Floor San Francisco, California 94111 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is True Link's stock symbol?

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True Link is a publicly traded company; the company's stock symbol is N/A.

What is True Link's official website and social media links?

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True Link's official website is truelinkfinancial.com and has social profiles on LinkedInCrunchbase.

What is True Link's NAICS code?

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True Link's NAICS code is 52 - Finance and Insurance.

How many employees does True Link have currently?

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As of March 2026, True Link has approximately 102 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: L. G.Vp Of Product: J. S.Vp Of Design: A. A.. Explore True Link's employee directory with LeadIQ.

What industry does True Link belong to?

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True Link operates in the Financial Services industry.

What technology does True Link use?

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True Link's tech stack includes QuickBooksGoogle Conversion TrackingDockerOneTrustChart.jsHeapAndroidHTTP/3.

What is True Link's email format?

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True Link's email format typically follows the pattern of First.Last@truelinkfinancial.com. Find more True Link email formats with LeadIQ.

How much funding has True Link raised to date?

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As of March 2026, True Link has raised $35M in funding. The last funding round occurred on Jul 28, 2020 for $35M.

When was True Link founded?

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True Link was founded in 2012.

True Link

Financial ServicesCalifornia, United States51-200 Employees

Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve their assets, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges.

Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating.

We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives.

True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states. We’re hiring! More jobs featured on our careers page.

Section iconCompany Overview

Headquarters
505 Montgomery Street 11th Floor San Francisco, California 94111 United States
Stock Symbol
N/A
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $35M

    True Link has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a Series B.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $35M

    True Link has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a Series B.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

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