Insights

Growing Market Need True Link operates in a rapidly expanding niche focused on financial solutions for vulnerable populations such as seniors, individuals with disabilities, and those recovering from addiction, presenting opportunities for financial institutions and service providers aiming to enhance their social impact and compliance efforts.

Strategic Industry Partnerships The company's collaborations with organizations like StableAccount and treatment programs indicate potential for expanding partnerships with nonprofits, elder law firms, and healthcare providers seeking integrated financial tools tailored for at-risk clients.

Strong Funding and Revenue With significant investment of $35 million and revenues between 100 million to 250 million dollars, True Link shows financial stability and scalability, making it an attractive prospect for investors and enterprise clients interested in innovative, socially responsible fintech solutions.

Technological Innovation Utilizing advanced tech stacks including Docker, Heap, and HTTP/3, True Link offers robust and secure transaction management platforms, opening opportunities for technology providers and integrators to collaborate on enhancing safety and user experience.

Market Expansion Opportunities Operating across all 50 states and serving diverse customer bases, True Link presents sales prospects for regional banks, payment processors, and government agencies looking to expand their portfolio of inclusive financial products for underserved and sensitive client segments.

True Link Tech Stack

True Link uses 8 technology products and services including QuickBooks, Google Conversion Tracking, Docker, and more. Explore True Link's tech stack below.

  • QuickBooks
    Accounting And Finance
  • Google Conversion Tracking
    Advertising Networks
  • Docker
    Containerization
  • OneTrust
    Cookie Compliance
  • Chart.js
    Javascript Graphics
  • Heap
    Mobile Analytics
  • Android
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

True Link's Email Address Formats

True Link uses at least 1 format(s):
True Link Email FormatsExamplePercentage
First.Last@truelinkfinancial.comJohn.Doe@truelinkfinancial.com
72%
First@truelinkfinancial.comJohn@truelinkfinancial.com
20%
Last@truelinkfinancial.comDoe@truelinkfinancial.com
7%
FLast@truelinkfinancial.comJDoe@truelinkfinancial.com
1%

Frequently Asked Questions

Where is True Link's headquarters located?

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True Link's main headquarters is located at 505 Montgomery Street 11th Floor San Francisco, California 94111 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is True Link's stock symbol?

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True Link is a publicly traded company; the company's stock symbol is N/A.

What is True Link's official website and social media links?

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True Link's official website is truelinkfinancial.com and has social profiles on LinkedInCrunchbase.

What is True Link's NAICS code?

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True Link's NAICS code is 52 - Finance and Insurance.

How many employees does True Link have currently?

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As of February 2026, True Link has approximately 103 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: L. G.Vp Of Product: J. S.Vp Of Design: A. A.. Explore True Link's employee directory with LeadIQ.

What industry does True Link belong to?

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True Link operates in the Financial Services industry.

What technology does True Link use?

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True Link's tech stack includes QuickBooksGoogle Conversion TrackingDockerOneTrustChart.jsHeapAndroidHTTP/3.

What is True Link's email format?

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True Link's email format typically follows the pattern of First.Last@truelinkfinancial.com. Find more True Link email formats with LeadIQ.

How much funding has True Link raised to date?

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As of February 2026, True Link has raised $35M in funding. The last funding round occurred on Jul 28, 2020 for $35M.

When was True Link founded?

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True Link was founded in 2012.

True Link

Financial ServicesCalifornia, United States51-200 Employees

Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve their assets, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges.

Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating.

We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives.

True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states. We’re hiring! More jobs featured on our careers page.

Section iconCompany Overview

Headquarters
505 Montgomery Street 11th Floor San Francisco, California 94111 United States
Stock Symbol
N/A
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $35M

    True Link has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a Series B.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $35M

    True Link has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2020 in the amount of $35Mas a Series B.

  • $100M$250M

    True Link's revenue is estimated to be in the range of $100M$250M

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