Boutique scale Target True North as a small, nimble PR and communications partner with a focus on full service capabilities. Upsell relationship-based engagements by highlighting agility, cost control, and tailored strategies for government, media, crisis, and marketing needs.

Full service leverage Position offerings across public relations, media relations, crisis management, marketing and advertising, and graphic design as a integrated suite. Propose bundled retainer packages that deliver cohesive campaigns and measurable outcomes within budget.

Tech-forward positioning Highlight the blend of traditional methods with modern technologies. Propose digital-driven measurement, data-backed targeting, and compliance with security practices to reassure clients in regulated or government sectors.

Growth potential With revenue in the lower mid-range and a lean headcount, pursue clients in mid-market segments and niche-government accounts. Offer scalable services that can grow with client needs, including crisis readiness and integrated creative services.

Competitive differentiation Differentiate from large agencies by emphasizing speed, personalized attention, and budget discipline. Leverage case-building opportunities around on-time and on-budget delivery to appeal to clients seeking reliable, hands-on partners.