True North Market Insights Employee Directory
Market ResearchKansas, United States2-10 Employees
True North Market Insights is a market research firm based in Lawrence, Kansas, that emphasizes practical, client-side experience in consumer packaged goods and financial services. The company seeks to move beyond traditional data reporting by delivering meaningful insights, direction, and adaptable outputs through reports, presentations, workshops, videos, or newsletters, with the aim of helping clients apply findings effectively. Positioned in the market research space, it highlights first-hand experience leading insights teams at Fortune 500 firms as a core differentiator in delivering actionable analysis rather than just data. The organization describes its approach as applying critical thinking and triangulating data from multiple sources to produce lasting impact, and it frames itself as a committed partner that goes beyond the last mile of research. The firm’s structure and focus suggest a lean, specialized operation intended to serve large, complex clients in its target industries, with a stated readiness to extend beyond standard business hours to meet client needs.