Insights

Growth potential South African inspired hospitality group with multiple concepts in Atlanta and plans for expansion, presenting opportunities to cross-sell concept portfolios, corporate dining programs, and branded experiences to a broader metro market.

Regional expansion Recent and planned openings in Georgia indicate willingness to scale out of existing markets; explore franchise, joint venture, or managed services partnerships to accelerate footprint while mitigating risk for both sides.

Revenue scale Current revenue range ($1M–$10M) with a lean employee base suggests a modular platform suitable for wholesale partnerships, catering programs, and vendor collaborations to boost top-line growth without heavy overhead.

Community & cause Frontline Dine initiative shows social impact alignment; leverage CSR and cause marketing to unlock partnerships with brands, foundations, and employer sponsorships that drive dine-in or takeout campaigns.

Tech & operations Tech stack includes WordPress, Shopify, and cloud services, indicating readiness for enhanced online ordering, loyalty programs, and data-driven marketing collaborations with foodservice vendors and delivery platforms.

Similar companies to True Story Brands

True Story Brands Tech Stack

True Story Brands uses 8 technology products and services including Open Graph, WordPress, Shopify, and more. Explore True Story Brands's tech stack below.

  • Open Graph
    Content Management System
  • Content Management System
  • E-commerce
  • Google Fonts API
    Font Scripts
  • Infrastructure As A Service
  • jQuery
    Javascript Libraries
  • Platform As A Service
  • DreamHost
    Web Hosting

True Story Brands's Email Address Formats

True Story Brands uses at least 1 email format:
True Story Brands Email FormatsExamplePercentage
First@truestorybrands.comJohn@truestorybrands.com
100%

Frequently Asked Questions

What is True Story Brands's official website and social media links?

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True Story Brands's official website is truestorybrands.com and has social profiles on LinkedIn.

How much revenue does True Story Brands generate?

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As of August 2026, True Story Brands's annual revenue is estimated to be $1M - $10M.

What is True Story Brands's NAICS code?

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True Story Brands's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does True Story Brands have currently?

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As of August 2026, True Story Brands has approximately 12 employees across 1 continents, including North America. Key team members include Owner: J. B., Director Of Beverage And Sommelier: S. G. and Ejecutiva De Pauta: G. L. A. Explore True Story Brands's employee directory with LeadIQ.

What industry does True Story Brands belong to?

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True Story Brands operates in the Restaurants industry.

What technology does True Story Brands use?

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True Story Brands's tech stack includes Open Graph, WordPress, Shopify, Google Fonts API, Google Cloud, jQuery, WP Engine and DreamHost.

What is True Story Brands's email format?

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True Story Brands's email format typically follows the pattern of First@truestorybrands.com. Find more True Story Brands email formats with LeadIQ.

When was True Story Brands founded?

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True Story Brands was founded in 1998.
True Story Brands logo

True Story Brands

RestaurantsGeorgia, United States11-50 Employees

True Story Brands is a restaurant group based in Atlanta, Georgia, focused on South African-inspired hospitality. Led by restaurateur Justin Anthony, the group operates several dining concepts that aim to convey the lifestyle and experiences associated with South Africa, including 10 Degrees South, Yebo Beach Haus, Cape Dutch, and Biltong Bar. The company positions itself within the restaurant industry by offering culturally themed concepts across multiple locations in the Atlanta area, with a small team enabling hands-on management of its ventures.

The organization serves guests seeking distinctive dining experiences that reflect South African culture and cuisine, presenting themselves as real-life stories through their dining destinations. Its portfolio includes multiple Atlanta venues, and it has expanded to new locations within the region, including an Alpharetta opening noted in 2019 for a third Biltong Bar location. The company operates from its Atlanta base and emphasizes creating memorable experiences across its concepts.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    True Story Brands's revenue is estimated to be in the range of $1M - $10M

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