Insights

South African Experience Target expansion into further high-end dining concepts by leveraging True Story Brands’ established South African hospitality brand and experiences to attract partners and investors seeking authentic themed restaurant portfolios.

Local Expansion Capitalize on recent growth signals such as Alpharetta openings to pursue multi-unit deals in metro Atlanta and similar growth markets, offering franchise-style collaboration or management partnerships.

Community Initiatives Explore sponsorships or co-branded programs tied to frontline worker support (Frontline Dine) to secure PR value, donor partnerships, and favorable community-facing partnerships that can drive foot traffic and loyalty.

Tech & Marketing Leverage the current tech stack (WordPress, Shopify, SEO tooling) to offer turnkey digital marketing, e-commerce merchandising, and loyalty platform services to similar restaurant operators seeking modern, cost-efficient visibility and online ordering.

Financial & Growth Position revenue range and small-to-mid team size as a scalable opportunity for suppliers and service providers targeting mid-market hospitality brands, including equipment, supply chain, and SaaS solutions tailored to 2–10 person leadership structures.

True Story Brands Tech Stack

True Story Brands uses 8 technology products and services including WordPress, MailChannels, JSON-LD, and more. Explore True Story Brands's tech stack below.

  • WordPress
    Content Management System
  • MailChannels
    Email Security
  • JSON-LD
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • ZURB Foundation
    UI Frameworks
  • Google Analytics
    Web Analytics
  • DreamHost
    Web Hosting
  • Nginx
    Web Servers

True Story Brands's Email Address Formats

True Story Brands uses at least 1 format(s):
True Story Brands Email FormatsExamplePercentage
First@truestorybrands.comJohn@truestorybrands.com
100%

Frequently Asked Questions

What is True Story Brands's official website and social media links?

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True Story Brands's official website is truestorybrands.com and has social profiles on LinkedIn.

How much revenue does True Story Brands generate?

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As of August 2026, True Story Brands's annual revenue is estimated to be $1M - $10M.

What is True Story Brands's NAICS code?

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True Story Brands's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does True Story Brands have currently?

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As of August 2026, True Story Brands has approximately 12 employees across 1 continents, including North America. Key team members include Owner: J. B.Director Of Beverage And Sommelier: S. G.Ejecutiva De Pauta: G. L. A.. Explore True Story Brands's employee directory with LeadIQ.

What industry does True Story Brands belong to?

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True Story Brands operates in the Restaurants industry.

What technology does True Story Brands use?

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True Story Brands's tech stack includes WordPressMailChannelsJSON-LDYoast SEOZURB FoundationGoogle AnalyticsDreamHostNginx.

What is True Story Brands's email format?

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True Story Brands's email format typically follows the pattern of First@truestorybrands.com. Find more True Story Brands email formats with LeadIQ.

When was True Story Brands founded?

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True Story Brands was founded in 1998.
True Story Brands logo

True Story Brands

RestaurantsGeorgia, United States11-50 Employees

True Story Brands is a restaurant group based in Atlanta, Georgia, focused on South African-inspired hospitality. Led by restaurateur Justin Anthony, the group operates several dining concepts that aim to convey the lifestyle and experiences associated with South Africa, including 10 Degrees South, Yebo Beach Haus, Cape Dutch, and Biltong Bar. The company positions itself within the restaurant industry by offering culturally themed concepts across multiple locations in the Atlanta area, with a small team enabling hands-on management of its ventures.

The organization serves guests seeking distinctive dining experiences that reflect South African culture and cuisine, presenting themselves as real-life stories through their dining destinations. Its portfolio includes multiple Atlanta venues, and it has expanded to new locations within the region, including an Alpharetta opening noted in 2019 for a third Biltong Bar location. The company operates from its Atlanta base and emphasizes creating memorable experiences across its concepts.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    True Story Brands's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    True Story Brands's revenue is estimated to be in the range of $1M - $10M

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