TrueFacet Employee Directory

Retail Luxury Goods and JewelryCalifornia, United States2-10 Employees

TrueFacet operates as an online marketplace for branded jewelry, watches, and handbags, connecting buyers and sellers in the luxury secondary market. It provides an authenticity guarantee and a best-price promise to reduce risk for participants. The company began in New York in 2013 and has been headquartered in San Francisco, California since 2023. Its customer base includes individuals seeking authenticated, pre-owned luxury items and sellers looking for a trusted marketplace to trade or list pieces. Historically, TrueFacet has introduced features such as a brand-certified pre-owned category and an electronic trade-in system to facilitate authentication and exchanges. In December 2025, under new leadership, the company launched an iOS app and expanded into handbags, also adding cryptocurrency checkout.

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