Insights

Authenticity and Price Leverage TrueFacet's authenticity promise and best price guarantee to position a premium authentication and verification service for high-end jewelry and watches, offering confidence to buyers and potentially increasing order value.

Expansion and Growth Capitalize on recent management change and iOS app launch to target cross-sell opportunities, such as mobile-first luxury storefronts, app-based authentication add-ons, and increased handbag category promotions.

Platform Enhancements Offer partnerships around platform upgrades like improved inventory verification, brand-certified programs, and enhanced vintage/hard-to-find pieces to attract professional sellers seeking reliable reach and trust signals.

Financing and Trade-In Promote financing options, trade-in programs, and consumer credit pathways to drive higher basket sizes and repeat purchases, aligning with TrueFacet’s existing trade-in history and brand partnerships.

Global and Brand Partnerships Explore collaborations with luxury brands and authenticated resale networks to expand inventory categories, accelerate customer acquisition, and strengthen competitive positioning in the digital luxury marketplace space.

TrueFacet Tech Stack

TrueFacet uses 8 technology products and services including Microsoft Advertising, Snowplow, Amazon Web Services, and more. Explore TrueFacet's tech stack below.

Media & News

TrueFacet's Email Address Formats

TrueFacet uses at least 1 format(s):
TrueFacet Email FormatsExamplePercentage
First@truefacet.comJohn@truefacet.com
63%
First.Last@truefacet.comJohn.Doe@truefacet.com
37%

Frequently Asked Questions

What is TrueFacet's phone number?

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You can contact TrueFacet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TrueFacet's official website and social media links?

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TrueFacet's official website is truefacet.com and has social profiles on LinkedInCrunchbase.

How much revenue does TrueFacet generate?

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As of August 2026, TrueFacet's annual revenue is estimated to be $1M - $10M.

What is TrueFacet's NAICS code?

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TrueFacet's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does TrueFacet have currently?

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As of August 2026, TrueFacet has approximately 5 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: R. S.General Manager Of Global Luxury: T. K.Board Member: N. H.. Explore TrueFacet's employee directory with LeadIQ.

What industry does TrueFacet belong to?

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TrueFacet operates in the Retail Luxury Goods and Jewelry industry.

What technology does TrueFacet use?

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TrueFacet's tech stack includes Microsoft AdvertisingSnowplowAmazon Web ServicesAmazon Simple Email ServiceIntercomHeapPiwikDigitalOcean Web Hosting.

What is TrueFacet's email format?

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TrueFacet's email format typically follows the pattern of First@truefacet.com. Find more TrueFacet email formats with LeadIQ.

How much funding has TrueFacet raised to date?

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As of August 2026, TrueFacet has raised $22M in funding. The last funding round occurred on Jun 29, 2018 for $7.1M.
TrueFacet logo

TrueFacet

Retail Luxury Goods and JewelryCalifornia, United States2-10 Employees

TrueFacet operates as an online marketplace for branded jewelry, watches, and handbags, connecting buyers and sellers in the luxury secondary market. It provides an authenticity guarantee and a best-price promise to reduce risk for participants. The company began in New York in 2013 and has been headquartered in San Francisco, California since 2023. Its customer base includes individuals seeking authenticated, pre-owned luxury items and sellers looking for a trusted marketplace to trade or list pieces. Historically, TrueFacet has introduced features such as a brand-certified pre-owned category and an electronic trade-in system to facilitate authentication and exchanges. In December 2025, under new leadership, the company launched an iOS app and expanded into handbags, also adding cryptocurrency checkout.

Section iconCompany Overview

Phone number
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
2-10

Section iconFunding & Financials

  • $22M

    TrueFacet has raised a total of $22M of funding over 6 rounds. Their latest funding round was raised on Jun 29, 2018 in the amount of $7.1Mas a series_b.

  • $1M - $10M

    TrueFacet's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $22M

    TrueFacet has raised a total of $22M of funding over 6 rounds. Their latest funding round was raised on Jun 29, 2018 in the amount of $7.1Mas a series_b.

  • $1M - $10M

    TrueFacet's revenue is estimated to be in the range of $1M - $10M

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