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Insights

Strong Industry Position TRUEWERK operates within the retail apparel and fashion industry with a focus on high-performance workwear, targeting trade professionals. This positions the company to appeal to a niche market that values durability and technical innovation, presenting opportunities to cross-sell advanced gear and expand into related trade sectors.

Recent Leadership Expansion The company's recent hires of a new CEO and Chief Marketing Officer indicate a strategic focus on growth and brand visibility. This signals potential for increased marketing and outreach efforts, creating opportunities for partnership and targeted campaigns to deepen market penetration.

Product Innovation & Collaboration TRUEWERK’s collaboration with Stewart-Haas Racing and innovative product lines like the S1 StormShell demonstrate a commitment to technical excellence. This suggests opportunities to upsell advanced performance gear to existing customers and attract new clients seeking cutting-edge workwear solutions.

Digital Engagement & Tech Stack Utilizing multiple digital tools like HubSpot, Freshdesk, and Privy shows an active online presence with a focus on customer engagement and marketing automation. This presents opportunities to leverage digital channels for targeted outreach, loyalty programs, and expanding customer base within the trade professional segment.

Similar companies to TRUEWERK

TRUEWERK Tech Stack

TRUEWERK uses 8 technology products and services including Facebook Pixel, oEmbed, Freshworks Freshdesk, and more. Explore TRUEWERK's tech stack below.

  • Facebook Pixel
    Analytics
  • oEmbed
    Dev Tools
  • Freshworks Freshdesk
    Help Desk Software
  • core-js
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Privy
    Marketing Automation
  • Automizely
    Marketing Automation
  • hCaptcha
    Security

Media & News

TRUEWERK's Email Address Formats

TRUEWERK uses at least 2 format(s):
TRUEWERK Email FormatsExamplePercentage
First@truewerktools.comJohn@truewerktools.com
60%
First.Last@truewerktools.comJohn.Doe@truewerktools.com
23%
FirstL@truewerktools.comJohnD@truewerktools.com
11%
Last@truewerktools.comDoe@truewerktools.com
2%
First.MiddleLast@truewerktools.comJohn.MichaelDoe@truewerktools.com
2%
FirstLast@truewerktools.comJohnDoe@truewerktools.com
1%
FLast@truewerktools.comJDoe@truewerktools.com
1%
First@truewerk.comJohn@truewerk.com
81%
Last@truewerk.comDoe@truewerk.com
19%

Frequently Asked Questions

Where is TRUEWERK's headquarters located?

Minus sign iconPlus sign iconTRUEWERK's main headquarters is located at 7010 Broadway, Suite 455. The company has employees across 1 continents, including North America.

What is TRUEWERK's official website and social media links?

Minus sign iconPlus sign iconTRUEWERK's official website is truewerk.com and has social profiles on LinkedInCrunchbase.

What is TRUEWERK's NAICS code?

Minus sign iconPlus sign iconTRUEWERK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does TRUEWERK have currently?

Minus sign iconPlus sign iconAs of December 2025, TRUEWERK has approximately 59 employees across 1 continents, including North America. Key team members include Chief Executive Officer: G. S.Chief Marketing Officer: E. S.Vice President Operations: R. E.. Explore TRUEWERK's employee directory with LeadIQ.

What industry does TRUEWERK belong to?

Minus sign iconPlus sign iconTRUEWERK operates in the Retail Apparel and Fashion industry.

What technology does TRUEWERK use?

Minus sign iconPlus sign iconTRUEWERK's tech stack includes Facebook PixeloEmbedFreshworks Freshdeskcore-jsHubSpotPrivyAutomizelyhCaptcha.

What is TRUEWERK's email format?

Minus sign iconPlus sign iconTRUEWERK's email format typically follows the pattern of First@truewerktools.com. Find more TRUEWERK email formats with LeadIQ.

How much funding has TRUEWERK raised to date?

Minus sign iconPlus sign icon As of December 2025, TRUEWERK has raised $7M in funding. The last funding round occurred on Jun 28, 2023 for $7M.

When was TRUEWERK founded?

Minus sign iconPlus sign iconTRUEWERK was founded in 2015.

TRUEWERK

Retail Apparel and FashionColorado, United States51-200 Employees

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.

Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site.  

TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.

We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.

Section iconCompany Overview

Headquarters
7010 Broadway, Suite 455
Website
truewerk.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $7M

    TRUEWERK has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Jun 28, 2023 in the amount of $7M.

  • $10M$25M

    TRUEWERK's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $7M

    TRUEWERK has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Jun 28, 2023 in the amount of $7M.

  • $10M$25M

    TRUEWERK's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    G. S.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. S.
    Chief Marketing Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. E.
    Vice President Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. B.
    Vp Of Ecommerce
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. W.
    Vice President Enterprise Sales
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. W.
    Vice President Enterprise Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. H.
    Vp Finance & Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. L.
    Director Of People & Culture
    Phone icon
    Mobile Phone
  • Stylized image of a person
    P. T.
    Brand Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. G.
    Director Of Marketplaces
    Phone icon
    Mobile Phone

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