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Insights

Strategic Partnerships TRUEWERK has successfully partnered with well-known companies like Stewart-Haas Racing and Housecall Pro, indicating a potential avenue for sales collaborations through joint promotions or co-branded products.

Brand Expansion The recent launch of the limited edition Camo colorway of the M3 Woobie Hoodie shows a focus on creating exclusive and unique products. Leveraging this strategy could attract a niche market segment and boost sales revenue.

Key Personnel Roles The appointments of experienced professionals like Michael Pogue as Chief Financial Officer and Kelsey Kennedy as Chief Marketing Officer demonstrate a commitment to strong leadership. Leveraging their expertise in strategic decision-making could lead to improved sales strategies and growth.

Innovative Product Offerings The introduction of the T2 WerkPant, aimed at enhancing comfort and performance for trade professionals, showcases a commitment to innovation. Highlighting the unique features of such products could attract customers seeking advanced workwear solutions.

Market Positioning In a competitive landscape with similar companies like Knack and Dovetail Workwear, TRUEWERK's focus on high-performance workwear and innovative designs presents a unique selling proposition. Leveraging this differentiation in marketing and sales efforts can help capture market share.

Similar companies to TRUEWERK

TRUEWERK Tech Stack

TRUEWERK uses 8 technology products and services including Google Ads Conversion Tracking, Amazon S3, Underscore.js, and more. Explore TRUEWERK's tech stack below.

Google Ads Conversion Tracking
Analytics
Amazon S3
Content Delivery Network
Underscore.js
Javascript Libraries
jQuery
Javascript Libraries
HTTP/3
Miscellaneous
RSS
Miscellaneous
Yotpo Reviews
Online Review Management
HSTS
Security

Media & News

TRUEWERK's Email Address Formats

TRUEWERK uses at least 2 format(s):

TRUEWERK Email Formats	Example	Percentage
First@truewerktools.com	John@truewerktools.com	66%
FirstL@truewerktools.com	JohnD@truewerktools.com	14%
First.Last@truewerktools.com	John.Doe@truewerktools.com	6%
First.Last@truewerktools.com	John.Doe@truewerktools.com	6%
Last@truewerktools.com	Doe@truewerktools.com	3%
FLast@truewerktools.com	JDoe@truewerktools.com	2%
FirstLast@truewerktools.com	JohnDoe@truewerktools.com	1%
First.MiddleLast@truewerktools.com	John.MichaelDoe@truewerktools.com	2%
First@truewerk.com	John@truewerk.com	81%
Last@truewerk.com	Doe@truewerk.com	19%

Frequently Asked Questions

Where is TRUEWERK's headquarters located?

TRUEWERK's main headquarters is located at 7010 Broadway Suite 455 Denver, Colorado 80221 US. The company has employees across 1 continents, including North America.

What is TRUEWERK's official website and social media links?

TRUEWERK's official website is truewerk.com and has social profiles on LinkedIn.

How much revenue does TRUEWERK generate?

As of August 2024, TRUEWERK's annual revenue reached $3.8M.

What is TRUEWERK's NAICS code?

TRUEWERK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does TRUEWERK have currently?

As of August 2024, TRUEWERK has approximately 47 employees across 1 continents, including North America. Key team members include Vice President Enterprise Sales: J. W.Founder / Ceo: B. C.Vp Finance & Operations: T. H.. Explore TRUEWERK's employee directory with LeadIQ.

What industry does TRUEWERK belong to?

TRUEWERK operates in the Retail Apparel and Fashion industry.

What technology does TRUEWERK use?

TRUEWERK's tech stack includes Google Ads Conversion TrackingAmazon S3Underscore.jsjQueryHTTP/3RSSYotpo ReviewsHSTS.

What is TRUEWERK's email format?

TRUEWERK's email format typically follows the pattern of . Find more TRUEWERK email formats with LeadIQ.

How much funding has TRUEWERK raised to date?

As of August 2024, TRUEWERK has raised $7M in funding. The last funding round occurred on Jun 28, 2023 for $7M.

When was TRUEWERK founded?

TRUEWERK was founded in 2015.

TRUEWERK

TRUEWERK

Retail Apparel and FashionColorado, United States11-50 Employees

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.

Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site.  

TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.

We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.

Company Overview

Headquarters: 7010 Broadway Suite 455 Denver, Colorado 80221 US
Website: truewerk.com
NAICS Code: 448 - Clothing and Clothing Accessories Stores
Founded: 2015
Employees: 11-50

Media & News

Funding & Financials

$7M
TRUEWERK has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Jun 28, 2023 in the amount of $7M.
$10M
TRUEWERK's revenue is in the range of $10M

Funding & Financials

$7M
TRUEWERK has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Jun 28, 2023 in the amount of $7M.
$10M
TRUEWERK's revenue is in the range of $10M

Company Leadership

J. W.
Vice President Enterprise Sales
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B. C.
Founder / Ceo
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T. H.
Vp Finance & Operations
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S. L.
Director Of People & Culture
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P. T.
Brand Director
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Employee Directory

A. A.
Director Of Enterprise Sales
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J. B.
Senior Director, Performance Marketing
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Y. T.
Director Of Financial Planning And Analysis
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M. S.
Controller
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J. T.
Director Of Product Management
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