TruRating
Market ResearchEngland, United Kingdom11-50 Employees
TruRating offers a real-time feedback platform for retailers and hospitality operators, converting customer input into performance intelligence. In-store feedback is gathered at the point of payment, reaching roughly 88% of customers, while online responses are collected through digital integrations at about 53%. The platform has collected more than a billion ratings worldwide and uses AI to turn shopper sentiment into insights that help improve experiences, measure performance, and drive growth across channels. Ratings are published to public profiles to promote transparency for shoppers and businesses, and the company donates to children's charities with every answered question. Based in London, England, TruRating operates globally with teams in the UK, North America, and Australia, and has partnerships with brands across grocery, fashion, beauty, and beyond. In January 2026, it launched TruCoaching, a feature that provides weekly, AI-driven coaching guidance tailored to individual stores.
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