Insights

Strategic Partnerships Trust & Will has recently partnered with industry players such as Siegel Law Group and CU Solutions Group, indicating potential collaboration opportunities for cross-selling estate planning services to their client base.

National Advertising Campaign The launch of the national TV advertising campaign themed 'Make It Count' presents a chance for increased brand visibility and customer acquisition, creating a window for new leads and conversions.

Financially Sound With a revenue range of $10-50 million, Trust & Will showcases financial stability, making it an attractive choice for businesses looking for reliable estate planning solutions with a proven track record.

Tech Integration The tech stack utilized by Trust & Will, including Google Optimize, Google Analytics, and AngularJS, positions the company as technologically advanced, appealing to tech-savvy clients seeking digital solutions.

Executive Leadership The appointment of Douglas Luftman, a seasoned legal officer, as Trust & Will's chief legal officer adds credibility and legal expertise to the team, potentially opening doors for B2B sales in the legal sector.

Trust & Will Tech Stack

Trust & Will uses 8 technology products and services including Google Optimize, Grafana, Google Analytics, and more. Explore Trust & Will's tech stack below.

  • Google Optimize
    A/B Testing
  • Grafana
    Analytics
  • Google Analytics
    Analytics
  • imgix
    Content Delivery Network
  • MySQL
    Database
  • AngularJS
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Outbrain
    Widgets

Media & News

Trust & Will's Email Address Formats

Trust & Will uses at least 1 format(s):
Trust & Will Email FormatsExamplePercentage
First@trustandwill.comJohn@trustandwill.com
68%
Last@trustandwill.comDoe@trustandwill.com
19%
FLast@trustandwill.comJDoe@trustandwill.com
12%
FirstL@trustandwill.comJohnD@trustandwill.com
1%

Frequently Asked Questions

Where is Trust & Will's headquarters located?

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Trust & Will's main headquarters is located at San Diego, California 92101 US. The company has employees across 2 continents, including North AmericaAsia.

What is Trust & Will's official website and social media links?

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Trust & Will's official website is trustandwill.com and has social profiles on LinkedIn.

How much revenue does Trust & Will generate?

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As of November 2024, Trust & Will's annual revenue reached $15M.

What is Trust & Will's NAICS code?

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Trust & Will's NAICS code is 5112 - Software Publishers.

How many employees does Trust & Will have currently?

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As of November 2024, Trust & Will has approximately 105 employees across 2 continents, including North AmericaAsia. Key team members include Chief Legal Officer & Corporate Secretary: D. L.Chief Strategy Officer (cso): B. L.Chief Financial Officer: R. W.. Explore Trust & Will's employee directory with LeadIQ.

What industry does Trust & Will belong to?

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Trust & Will operates in the Software Development industry.

What technology does Trust & Will use?

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Trust & Will's tech stack includes Google OptimizeGrafanaGoogle AnalyticsimgixMySQLAngularJSGoogle Tag ManagerOutbrain.

What is Trust & Will's email format?

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Trust & Will's email format typically follows the pattern of . Find more Trust & Will email formats with LeadIQ.

When was Trust & Will founded?

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Trust & Will was founded in 2017.
Trust & Will

Trust & Will

Software DevelopmentCalifornia, United States51-200 Employees

Hi, we're Trust & Will. We're on a mission to help every family to leave their legacy with a fast, easy, and secure way to create, manage, and distribute their estate plan online. Since 2017, we've helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible.

We're backed by leading names in venture capital and we are the estate planning provider for UBS, Fifth Third Bank, Northwestern Mutual, AARP, SoFi, and more, who all believe in our mission of helping every family leave their legacy.

We're always looking for talented people to join our 100% remote first team - come join a B Corporation and an Inc. Best Workplace award winner that's changing an industry and helping millions of families along the way.

*Trust & Will is an online service providing legal forms and information. We are not a law firm and we do not provide legal advice.

Section iconCompany Overview

Headquarters
San Diego, California 92101 US
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Trust & Will's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Trust & Will's revenue is in the range of $10M$50M

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