Global automation Target OEMs and automation integrators seeking reliable new, used, and remanufactured parts from top brands (Omron, Mitsubishi, Johnson Controls, Panasonic, Sick) with value-focused pricing and a wide partner network to source scarce components.

Supply network leverage Capitalize on their partner network to fulfill hard-to-find parts for customers, offering a quick lookup service and expanded catalog beyond in-house stock to reduce downtime for manufacturing clients.

Mid-market focus Position TRW as an economical alternative to large distributors for mid-sized manufacturers and electrical/electronics firms with revenues in the hundreds of millions to low billions, where price sensitivity and availability are critical.

Tech-enabled sales Leverage the existing tech stack (ads platforms, AWS, analytics, chat, and KnowBe4 security) to run targeted campaigns, capture inquiries, and nurture prospects through digital channels while ensuring secure, scalable inquiry handling.

Engagement opportunities Proactive outreach focused on part availability, cross-brand substitutions, and remanufactured options; offer consultative support for locating hard-to-find components and expand service with after-sales parts sourcing and fast quoting.