Women Owned Target and expand outreach to procurement teams and partner programs that prioritize diverse and women-owned businesses, highlighting TSRC Frank Parsons Co as a certified Women Owned Small Business with a long-standing industry presence.

IT Services Focus Position as a provider of end-to-end business solutions in Information Technology and Services, emphasizing capabilities around network solutions, Microsoft 365, cybersecurity awareness with KnowBe4, and secure web hosting via Sun ONE, to cross-sell managed services and security offerings.

Financial Scale Leverage mid-market revenue range and 201-500 employee base to approach mid-to-large enterprise buyers who seek reliable partners with scalable solutions, proposing bundled IT, security, and productivity enhancements.

Security Stack Highlight existing security-centric tools (KnowBe4, GlobalSign) to open discussions on compliance, phishing awareness training, identity and access management, and certificate-based security for potential customers with regulatory requirements.

Experience & Longevity Position the company’s 80-year heritage as a trust signal for long-term contracts, referenceability, and stability; target industries that value established vendors for ongoing support, migrations, and modernization initiatives.