Tudor Watch
Retail Luxury Goods and JewelryGeneva, Switzerland201-500 Employees
TUDOR is a Swiss watchmaker based in Geneva that operates within the luxury retail jewelry segment. The company offers watches that combine restrained, refined design with solid reliability and accessible value for money. Its origins go back to 1926 when the Tudor name was registered for Hans Wilsdorf, and Montres TUDOR SA was established in 1946 to deliver Rolex-like quality at a more affordable price. The collection includes widely recognized lines such as Black Bay, Pelagos, and 1926; since 2015 Tudor has integrated mechanical Manufacture movements with multiple functions. Historically, the watches have been chosen by explorers and adventurers across land, underwater, and on ice for their robustness and affordability. In 2026 Tudor expanded its lineup with several new models unveiled at Watches & Wonders 2026, including a 39mm case size with a vivid yellow dial.