Usage-focused Insurance Tulip targets the new economy of usage by insuring equipment in leasing and rental, presenting a sales angle to lenders, platforms, and lessees who want integrated, reliable coverage that aligns with usage-based models.

Integrated Onboarding The ability to create a contract in three clicks and declare a claim in three minutes offers a compelling selling point to financial institutions and rental platforms seeking frictionless, fast-to-value insurance integration into their workflows.

Operational Efficiency Tulip promises time savings, reduced operations, and increased visibility, which can be pitched to banks and asset managers as a way to lower costs, improve margins, and drive higher customer satisfaction and retention.

Sustainability Angle By enabling usage-based models that protect assets while promoting durability and reuse, Tulip can appeal to lenders and platforms pursuing sustainable finance goals and risk management aligned with the circular economy.

Tech Stack & Scale With a cloud-native stack and tools like AWS and Vercel, Tulip can position itself as a scalable insurtech partner for mid-market lenders and lessees, while a target list could include similar sized players and platforms in the leasing ecosystem seeking embedded insurance capabilities.