Mid-market Focus Target mid-sized consumer products firms in growth or restructuring phases within the U.S. and abroad, leveraging Tully & Holland’s specialization in mergers and acquisitions and corporate finance advisory to position as a preferred deal advisor for scale-up opportunities.

Independent Advantage Position Tully & Holland as a nimble, independently owned boutique with tailored, high-touch deal service that competes with larger banks on customization, speed, and industry expertise in Food & Beverage, Retail, Catalog & E‑Commerce, and Consumer Discretionary.

Revenue Signals Leverage the firm’s current revenue range to identify growth-stage clients (revenue sub-$100M to $500M) seeking strategic alternatives, exit options, or capital structure optimization, offering advisory packages aligned with deal-driven objectives.

Digital Footprint Expand outreach by highlighting digital commerce, e‑commerce, and catalog retail experience to attract consumer-focused targets and private equity interest, using the firm’s experience in these sectors as a differentiator in outreach and marketing.

Strategic Partnerships Develop referral and co-advisory relationships with mid-market PE firms and strategic buyers that align with the sectors of strength (Food & Beverage, Retail, Catalog & E‑Commerce, Consumer Discretionary) to expand deal flow and cross-sell advisory services.