Innovative Audience Targeting Tunnl specializes in AI-powered audience intelligence and hyper-targeted segmentation, offering opportunities to sell advanced targeting solutions to agencies and brands aiming to optimize campaign reach and efficiency.

Expanding TV Measurement The recent launch of linear TV measurement and audience-based TV ratings presents a sales avenue for media and advertising companies seeking to enhance cross-channel attribution and improve buyability on traditional broadcast and cable networks.

Strategic Partnerships Partnerships like the one with TelevisaUnivision to target Hispanic voters demonstrate Tunnl’s ability to provide niche, culturally sensitive insights, creating opportunities to offer specialized audience solutions in diverse and underserved segments.

Product Innovation The introduction of tools like Audience Builder and premium audiences provides a platform for ongoing upselling and cross-selling to current clients, especially those looking for self-service, customizable audience building capabilities.

Market Growth Potential With a focus on media fragmentation and shifting consumer behaviors, Tunnl’s developing audience intelligence platform aligns with increased demand for data-driven, targeted advertising, opening doors for strategic partnerships and new client acquisition in digital and traditional media spaces.