Strong Market Presence Turner Motorsport has established a prominent position within the high-performance BMW aftermarket segment in the USA, with a specialization in BMW M3 upgrades and aftermarket parts, presenting opportunities for premium parts suppliers and accessory brands to collaborate.
Engaged Racing Program Active participation and recent expansion in racing series such as IMSA WeatherTech, VP Racing SportsCar Challenge, and SRO GT World Challenge highlight the company's commitment to motorsport, creating opportunities for sponsorship, branded parts collaborations, and technology integration.
Potential Customer Base With a revenue range of up to $100 million and an employee count between 51 and 200, Turner Motorsport represents a mid-sized company that likely has a loyal customer base of amateur and professional motorsport enthusiasts, making them ideal for targeted marketing campaigns and exclusive product offerings.
Technology Adoption Utilization of advanced web and marketing tools like Optimizely, Cloudflare, and Facebook indicates a digitally-savvy business, providing avenues for digital marketing, e-commerce enhancement, and data-driven sales strategies tailored to high-performance automotive parts.
Growth through Events Regular attendance at industry events such as AAPEX, IMSA races, and other automotive expos presents direct engagement opportunities for partners to showcase new products, establish brand presence, and connect with a targeted audience of automotive enthusiasts and potential buyers.