Strategic Partnerships TV 2 is actively expanding rights and partnerships in Nordic media, including recent or upcoming football rights deals with Amedia and Schibsted for 2029–2034, signaling high openness to collaboration, bundled advertising, and cross-media campaigns.

Multi Platform Reach With flagship TV 2 channel, TV 2 Play streaming, tv2.no, and dedicated apps for news and sports, TV 2 offers a broad, multi-device audience reach suitable for cross-channel ad sales, sponsored content, and data-driven marketing solutions.

Tech Forward A strong technology stack including PubMatic, Apache Flink, Akamai mPulse, PWA, and UX/product development roles indicates readiness for programmatic campaigns, real-time analytics, and scalable digital advertising integrations.

Measurement Evolution Recent collaboration with Fifty5Blue for upgraded TV measurement alongside major Nordic broadcasters suggests TV 2 is prioritizing measurability and data-backed campaigns, offering opportunities for advanced attribution and performance reporting.

Sustainability & Impact As part of Egmont, a foundation-focused group that donates substantial funds to children and youth, TV 2 can position brand safety, corporate social responsibility, and sponsored initiatives aligned with ethical advertising and community impact to attract purpose-driven brands.