Expanding Product Range Twist & Tango has recently launched Sport and Kids collections, indicating opportunities to cross-sell or expand into new customer segments interested in activewear and children's fashion.

European Market Reach With their e-commerce platform servicing the entire EU and retail presence through shop-in-shops and multi-brand stores across Europe, there is potential for growth in regional markets and partnerships with local distributors.

Emerging Scandinavian Brand As a Scandinavian fashion label emphasizing minimalism and timeless styles, Twist & Tango can pursue collaborations with brands that value Scandinavian design principles or target consumers seeking sustainable and stylish apparel.

Digital Engagement Utilizing tools like Google Analytics, Hotjar, and Facebook Pixel offers insights into customer behavior, presenting opportunities to refine marketing strategies, enhance conversion rates, and personalize customer experiences to drive sales.

Market Positioning Operating with a small team but positioning in the premium segment alongside brands like & Other Stories and COS, Twist & Tango can leverage its niche appeal and unique prints to attract discerning customers across retail channels and online platforms.