Collaborative partnerships Opportunity to deepen distribution through sneaker and lifestyle brand collaborations, following recent Etonic partnership and Skagen collab; target co-branding with footwear, accessories, or activewear partners to expand reach.

Seasonal showcases Leverage Copenhagen Fashion Week activity and AW25 Heartbeats presentation to pitch limited runs, capsule collections, or exclusive pre-orders with department stores and retailers in new markets.

Sustainable initiatives Capitalize on UND Breathe 100% organic cotton line and Green Transition Denmark alignment to position sustainable product stories to retailers and consumers, targeting retailers prioritizing ESG credentials.

Digital commerce readiness With a global distribution in 25 countries and a cloud-forward tech stack, present omnichannel growth plans, wholesale enablement, and digital marketing collaborations to expand online and cross-border sales.

Mid-market positioning Focus on mid-market retailers similar to MUNTHE, SANDRO, and ba&sh by offering scalable collections, flexible MOQ, and co-marketing programs to win new stockists in Europe and beyond.