Global Expansion Two Circles is expanding its global footprint with a Hyderabad, India office as its 14th location, signaling ongoing international growth and potential cross-border opportunities to sell localized fan acquisition, sponsorship activation, and data-driven marketing services.

Sports Partnerships Recent multi-year partnerships with MotoGP and ongoing work with leading sports properties indicate strong appetite for scalable fan growth programs, data analytics, and revenue optimization across global sports audiences.

Data Driven With a tech stack that includes Salesforce Lightning, Tableau, Braze, and Power Automate, there is a clear opportunity to upsell advanced analytics, CRM-driven fan journeys, personalized communications, and automation that improve engagement and monetization.

DEI and Growth Strategic DEI-focused partnerships suggest clients value inclusive audience growth. This creates a sales angle around diverse fan segmentation, inclusive marketing programs, and responsible growth practices that can differentiate Two Circles.

Leadership Momentum Leadership and executive appointments, such as the new content leadership addition, alongside high-level departures, point to evolving go-to-market strategies and potential upsell opportunities in content, media rights, and premium fan experiences.