Global expansion Two Circles has recently expanded into India with a Hyderabad office and marks its 14th global location, indicating ongoing international growth and potential for cross-border client acquisition and localized go-to-market strategies.

Sports partnerships Recent multi-year partnerships with MotoGP and a focus on expanding fanbases in major markets suggest opportunities to upsell integrated marketing, data-driven fan engagement programs, and regional sponsorship packages.

DEI and culture Strategic alliance with Mix Diversity Developers Limited highlights a commitment to DEI in growth, presenting potential cross-sell of inclusive marketing analytics, audience research, and diverse-born content experiences to clients.

Leadership shifts Key leadership changes, including the departure of a director who contributed to international growth and a new content leadership appointment, indicate opportunities to position Two Circles for enterprise-scale engagements and refreshed value propositions.

Tech and data capability A tech stack centered on cloud-native analytics, CMS, and digital experience platforms (Azure and EKS, QuickSight, Contentful, Bloomreach, D365 CE) enables targeted data-driven marketing offerings, audience growth programs, and scalable solutions for sports and entertainment clients.