Global expansion Two Circles is rapidly expanding with Hyderabad, India as its 14th global office, signaling an ongoing APAC growth trajectory. This presents opportunities to offer localized market intelligence, fan engagement capabilities, and region-specific partnerships to support their new operations and client acquisitions in India and neighboring markets.

APAC leadership Appointing Augustine Tan as APAC head of media rights indicates a dedicated leadership focus on expanding media rights deals in the region. Sales teams can target media rights stakeholders and sports organizations seeking strategic partnerships, leveraging Two Circles’ growth narrative to position services around fan growth and revenue optimization.

Strategic partnerships Existing multi-year partnerships such as the MotoGP collaboration highlight Two Circles’ capability to scale fanbase growth for premier sports properties. This suggests upsell opportunities around data-driven fan segmentation, personalized marketing, and sponsorship activation solutions for other leagues and events aiming global reach.

DEI and growth Recent DEI initiative with Mix Diversity demonstrates a commitment to responsible growth and inclusive culture during rapid expansion. This can be a compelling differentiator when pitching to brands and rights holders prioritizing diverse audience engagement, as well as clients seeking equitable, scalable marketing solutions.

Technology stack A sophisticated tech stack including Salesforce, Tableau, Braze, and Cloudinary enables advanced analytics, automation, and personalized fan experiences. This positions Two Circles to sell integrated martech and data-driven fan engagement offerings to sports organizations looking to optimize revenue, ticketing, and sponsorship ROI.