Mid Market Growth Position TypeCoach as a scalable EI training solution for mid market organizations seeking to improve internal and client communications. Use the existing free test-drive and no-cost Influence program to drive trials, then convert to multi-seat licenses tied to teams and departments. Leverage the breadth of customers already benefiting from the platform to build case studies and references for sales outreach.

Platform Upsell Expand revenue by moving clients from standalone workshops to platform subscriptions with multi-user access, analytics, and admin controls. This enables higher average contract value and ongoing engagement with leadership development and coaching modules. Highlight that the platform already supports online workshops and tools used by numerous organizations.

Integrations Opportunity Develop integrations with common HRIS and LMS systems to embed EI training into onboarding, performance reviews, and employee development workflows. Target partnerships with LMS and HR technology vendors to co-market and co-sell, increasing reach and stickiness on client tech stacks.

Remote Expansion Leverage the remote-first delivery model to reach distributed teams across regions and industries. Promote live online programs and on-demand content to fit various time zones and work schedules, broadening addressable market without physical expansion costs.

ROI & Proof Frame proposals around measurable outcomes and client success stories. Use the free test-drive and Influence program as lead generators and collect case studies and testimonials to build credibility for performance improvements in collaboration and client interactions.