Insights

Growing Market Reach Truity has helped over 25 million customers since its inception, indicating a strong and expanding user base interested in accessible psychometric testing. There are opportunities to offer tailored solutions or enterprise packages to organizations seeking scalable personality assessment tools.

Innovative Product Development Recent launches such as the validated Emotional Intelligence assessment and in-depth personality tests demonstrate Truity’s commitment to expanding its product offerings. This opens avenues for collaborations, licensing, or customized assessments for niche markets or client-specific needs.

Technology and Data Utilization With a tech stack including Google Optimize, Microsoft Clarity, and Amazon ALB, Truity leverages advanced tools to optimize user experience and gather insights. There are opportunities to provide enterprise solutions or integrations for organizations that require sophisticated psychometric testing with data analytics capabilities.

Focus on Accessibility By offering free assessments to at-risk groups such as foster children and veterans, Truity demonstrates a social impact focus that can be leveraged for corporate social responsibility partnerships or grants, appealing to organizations with a focus on community engagement and mental health initiatives.

Market Differentiation Truity’s positioning as a provider of science-based, user-friendly tests that bridge the gap between expensive enterprise solutions and free online quizzes creates a unique value proposition. This positions the company well to target mid-sized organizations and educational institutions seeking reliable personality assessments at an accessible price point.

Truity Tech Stack

Truity uses 8 technology products and services including Google Optimize, Microsoft Clarity, Amazon ALB, and more. Explore Truity's tech stack below.

  • Google Optimize
    A/B Testing
  • Microsoft Clarity
    Analytics
  • Amazon ALB
    Load Balancers
  • ActiveCampaign
    Marketing Automation
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Cloudflare Bot Management
    Security
  • Bootstrap
    UI Frameworks
  • Adobe Fonts
    Web Fonts

Truity's Email Address Formats

Truity uses at least 1 format(s):
Truity Email FormatsExamplePercentage
First@truity.comJohn@truity.com
31%
FLast@truity.comJDoe@truity.com
25%
Last@truity.comDoe@truity.com
13%
First@truity.comJohn@truity.com
31%

Frequently Asked Questions

Where is Truity's headquarters located?

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Truity's main headquarters is located at 1300 Clay Street, #600. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Truity's official website and social media links?

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Truity's official website is truity.com and has social profiles on LinkedIn.

What is Truity's SIC code NAICS code?

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Truity's SIC code is 7361 - Employment Agencies NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Truity have currently?

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As of December 2025, Truity has approximately 17 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Advisor & Co-Owner: A. L.Owner: S. M.Owner: T. F.. Explore Truity's employee directory with LeadIQ.

What industry does Truity belong to?

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Truity operates in the Professional Training and Coaching industry.

What technology does Truity use?

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Truity's tech stack includes Google OptimizeMicrosoft ClarityAmazon ALBActiveCampaignSAP Maintenance, Repair, and OverhaulCloudflare Bot ManagementBootstrapAdobe Fonts.

What is Truity's email format?

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Truity's email format typically follows the pattern of First@truity.com. Find more Truity email formats with LeadIQ.

When was Truity founded?

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Truity was founded in 2012.

Truity

Professional Training and CoachingCalifornia, United States11-50 Employees

You, illuminated. Truity is on a mission is to make high-quality psychometric testing more accessible to individuals and organizations. Take our science-based, user-friendly personality tests to better understand and unlock the power of your true self -- at home, at work, and in your relationships. 

Truity Founder and CEO Molly Owens had been using her Masters in Psychology working in organizational development, when she became aware of a big gap in the personality testing space. There were the rigorous, expensive, enterprise-grade tests only major corporations could afford, and there were the free, gimmicky tests regular people were taking online — and nothing in between.

So in 2012, Truity was born. Since then, we’ve helped over 25 million customers discover their true selves. With our deep database of test results, we’ve studied how personality factors relate to everything from income to parenting style. Our research has been covered in major media outlets including CNBC, the Huffington Post, and the Today Show.

Since we believe in the transformative power of self-discovery and growth, we offer free assessment services to a wide range of at-risk populations, from foster children to military veterans. For more, visit www.truity.com.

Section iconCompany Overview

Headquarters
1300 Clay Street, #600
Website
truity.com
SIC Code
7361 - Employment Agencies
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Truity's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Truity's revenue is estimated to be in the range of $1M$10M

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