Mid Market HR Identify mid-market HR buyers seeking affordable, validated psychometrics as a scalable alternative to costly enterprise tools. Position Truity as the practical solution that sits between free online quizzes and expensive assessments, offering team licenses and potential integrations with HRIS or LMS platforms. Leverage its 25 million customers and research-backed approach to support procurement conversations around talent development and team fit.

EI Assessment Expansion Capitalize on the May 2023 Emotional Intelligence assessment launch and ongoing development of deeper individuality assessments to upsell to organizations investing in leadership development and team effectiveness. Position these offerings as validated, science-backed tools that complement coaching and performance programs, and propose bundled packages or enterprise licenses with success stories to broaden CSR-aligned selling points.

Partnerships and Channels Truity’s partnership activity, including the 2022 HearHere collaboration, demonstrates openness to channel growth. Explore additional partnerships with HR technology platforms, learning management systems, coaching networks, and nonprofits serving veterans and foster youth. Consider white-label licensing or reseller arrangements to broaden reach and offer API-ready tests and analytics to embed in customers’ talent platforms.

Analytics Driven Pitch Leverage a deep, research-backed test database and analytics capabilities to offer data-driven HR insights. With a tech stack that includes analytics tools and cloud services, position Truity as a partner for talent strategy by providing customizable reports, dashboards, and integration-ready data feeds for HRIS and LMS ecosystems. Use this to differentiate in mid-market negotiations.

Social Impact Growth Social impact initiatives can unlock opportunities with government programs, nonprofits, and CSR-minded enterprises. The free assessments for at-risk groups provide credibility and a pathway for pilots or grant-funded initiatives with veterans, foster care, and other populations. Use this angle to open conversations with buyers seeking vendors with a demonstrated commitment to social value and public-sector partnerships.