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Insights

Psychometric Testing Demand Truity's mission to offer accessible psychometric testing highlights a growing demand for personalized self-discovery tools in the professional training and coaching industry, presenting a significant sales opportunity to cater to individuals and organizations seeking deeper insights into personality and behavior.

Expanding Assessment Portfolio The recent launches of in-depth individuality and Emotional Intelligence assessments demonstrate Truity's commitment to continuous innovation, signaling a prime opportunity for sales representatives to promote these new assessments to existing and potential customers, expanding the company's product offerings.

Strategic Partnerships Truity's partnership with HearHere to create a road trip type test based on personality traits presents a unique sales opportunity to collaborate with travel and leisure companies, tapping into the demand for personalized travel experiences and leveraging psychometric testing insights for tailored customer offerings.

Market Positioning Through Media Coverage Truity's research being covered in major media outlets such as CNBC and the Huffington Post enhances the company's reputation and credibility in the industry, providing a valuable sales angle to leverage this media exposure to attract new customers, increase brand visibility, and showcase thought leadership.

Competitive Edge in Assessment Quality Truity's focus on offering science-based, validated assessments that provide deeper insights than gimmicky quizzes positions the company as a reliable and trusted source for psychometric testing, offering a competitive edge that sales professionals can emphasize to target clients looking for high-quality and meaningful assessment solutions.

Similar companies to Truity

Truity Tech Stack

Truity uses 8 technology products and services including Google Optimize, Facebook Pixel, Ubuntu, and more. Explore Truity's tech stack below.

  • Google Optimize
    A/B Testing
  • Facebook Pixel
    Analytics
  • Ubuntu
    Operating Systems
  • Amazon Web Services
    Platform As A Service
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • UPS
    Transportation And Fleet Management
  • Nginx
    Web Servers

Truity's Email Address Formats

Truity uses at least 1 format(s):
Truity Email FormatsExamplePercentage
First@truity.comJohn@truity.com
31%
FLast@truity.comJDoe@truity.com
25%
Last@truity.comDoe@truity.com
13%
First@truity.comJohn@truity.com
31%

Frequently Asked Questions

Where is Truity's headquarters located?

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Truity's main headquarters is located at 1300 Clay St #600 Oakland, CA 94612 US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Truity's official website and social media links?

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Truity's official website is truity.com and has social profiles on LinkedIn.

How much revenue does Truity generate?

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As of September 2024, Truity's annual revenue reached $1.8M.

What is Truity's SIC code NAICS code?

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Truity's SIC code is 7361 - Employment Agencies NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Truity have currently?

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As of September 2024, Truity has approximately 18 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: N. S.Ceo: M. O.Cmo, Owner: A. L.. Explore Truity's employee directory with LeadIQ.

What industry does Truity belong to?

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Truity operates in the Professional Training and Coaching industry.

What technology does Truity use?

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Truity's tech stack includes Google OptimizeFacebook PixelUbuntuAmazon Web ServicesPHPGoogle Tag ManagerUPSNginx.

What is Truity's email format?

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Truity's email format typically follows the pattern of . Find more Truity email formats with LeadIQ.

When was Truity founded?

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Truity was founded in 2012.
Truity

Truity

Professional Training and CoachingCalifornia, United States11-50 Employees

You, illuminated. Truity is on a mission is to make high-quality psychometric testing more accessible to individuals and organizations. Take our science-based, user-friendly personality tests to better understand and unlock the power of your true self -- at home, at work, and in your relationships. 

Truity Founder and CEO Molly Owens had been using her Masters in Psychology working in organizational development, when she became aware of a big gap in the personality testing space. There were the rigorous, expensive, enterprise-grade tests only major corporations could afford, and there were the free, gimmicky tests regular people were taking online — and nothing in between.

So in 2012, Truity was born. Since then, we’ve helped over 25 million customers discover their true selves. With our deep database of test results, we’ve studied how personality factors relate to everything from income to parenting style. Our research has been covered in major media outlets including CNBC, the Huffington Post, and the Today Show.

Since we believe in the transformative power of self-discovery and growth, we offer free assessment services to a wide range of at-risk populations, from foster children to military veterans. For more, visit www.truity.com.

Section iconCompany Overview

Headquarters
1300 Clay St #600 Oakland, CA 94612 US
Website
truity.com
SIC Code
7361 - Employment Agencies
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $10M

    Truity's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Truity's revenue is in the range of $10M

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