Benelux leader UEG Holland is the Benelux’s leading vaping wholesaler and e-liquid manufacturer with a large customer base across Europe, presenting opportunities to upsell across retailers and e-liquid brands within a proven distribution network.

Extensive product lineup Offers the largest range of vaping products and owns Millers Juice, the top e-liquid brand in Benelux, signaling potential for cross-sell collaborations, private label opportunities, and expanded product assortments for distributors.

Group connectivity As part of the Plxsur Group, UEG benefits from an independent network of vaping businesses across Europe, which enables scalable partnerships, channel expansion, and referrals within a trusted ecosystem.

Tech-enabled sales Utilizes iCIMS, AWS, and digital tools (React, GTM, WhatsApp Business) indicating readiness for digital outreach, automated onboarding, and data-driven sales campaigns to accelerate customer acquisition and retention.

Growth-ready market Revenue under one million and a growing European footprint with 3,000+ customers suggests a ripe market for supplier partnerships, B2B marketing services, and value-added services (logistics, compliance, and product education) to unlock revenue per customer.