Benelux Leader UEG Holland is the leading vaping wholesaler and e-liquid manufacturer in Benelux with an extensive product range and owned brand Millers Juice, indicating strong market presence and potential for wholesale distribution partnerships and co-branding opportunities.

European Reach With over 3,000 customers across Europe, UEG demonstrates scalable distribution capabilities and potential for regional expansion deals, cross-sell of new product lines, and channel partnerships beyond the Benelux region.

Group Synergy As part of the Plxsur Group, UEG can leverage group-wide purchasing, shared tech infrastructure, and cross-brand collaborations to pursue enterprise deals, co-marketing, and bundled offerings to manufacturers and retailers.

Tech Stack Utilizes iCIMS, AWS, Magento, Mailchimp and other modern tools, signaling readiness for integrated B2B commerce, marketing automation, and data-driven sales campaigns to target vaping retailers and distributors.

Growth Signals Low revenue tier (<$1M) combined with a sizable customer base suggests opportunity to monetize incremental revenue through value-added services, premium product access, and regional expansion partnerships with larger brands seeking exposure in Benelux.