Strategic Partnership MMGY Global recently formed a strategic partnership with Zartico to enhance marketing effectiveness and accelerate growth across its client portfolio, signaling openness to integrated tech-enabled marketing solutions and data-driven insights.

Expansion Footprint The company expanded its North American footprint with a full-service Chicago office in 2025, presenting a potential sales foothold for regional campaigns, regional media buys, and local-market hospitality initiatives.

Award Momentum With multiple HSMAI Adrian Awards in early 2026, MMGY Global demonstrates strong client outcomes and industry recognition, creating opportunities to cross-sell advanced marketing services and performance analytics to existing award-winning clients.

Leadership Growth Recent appointments and acquisitions, including hiring a Chief Growth Officer and acquiring Think Strawberries, indicate a sharpened growth strategy and potential for expanding digital marketing, travel representation, and new market services.

Tech Stack & Ops A diverse tech stack (Okta, Airtable, Basecamp, Sprout Social, ZoomInfo, etc.) shows a modern, collaborative operations environment suitable for selling integrated martech, CRM enrichment, influencer outreach, and analytics platforms tailored to travel and tourism clients.