Insights

Market Expansion Opportunities UFIT's recent product launches, including its first-ever protein cereal range and a first-to-market white chocolate protein pudding, indicate ongoing innovation and product diversification. These developments present opportunities to collaborate on new product lines, co-branding, or distribution partnerships to capture emerging consumer segments interested in high-protein, convenient nutrition options.

Consumer Engagement Growth UFIT's strong emphasis on customer-centric values and focus on delivering accessible, enjoyable health foods suggests potential for expanding retail channels, promotional campaigns, or sampling initiatives that leverage their commitment to quality and consumer feedback, enhancing brand loyalty and increasing market penetration.

Digital Sales Enhancement The company's reliance on a tech stack including Shopify and various digital marketing tools indicates a solid e-commerce platform, offering sales development opportunities through targeted online advertising, personalized marketing strategies, and expanding direct-to-consumer sales channels to drive revenue growth in the wellness segment.

Partnership and Retail Opportunities UFIT’s affiliation with Lacka Foods, which has established relationships with multinational retail customers, presents opportunities to deepen retail partnerships and secure shelf space in health-focused outlets, convenience stores, and supermarket chains, especially given their innovative product lines and rising consumer demand for high-protein, healthy snacks.

Market Trend Alignment With the increasing global focus on health, wellness, and convenient nutrition, UFIT is well-positioned to capitalize on market trends by expanding into international markets or developing new product formats that meet the evolving needs of health-conscious consumers, offering potential for strategic growth and increased competitive positioning.

UFIT Tech Stack

UFIT uses 8 technology products and services including Shopify, Google Fonts API, JSON-LD, and more. Explore UFIT's tech stack below.

  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Glider.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Swiffy Slider
    Javascript Libraries
  • Envoy
    Load Balancers
  • Privy App
    Web Platform Extensions

UFIT's Email Address Formats

UFIT uses at least 2 format(s):
UFIT Email FormatsExamplePercentage
First@lackafoods.comJohn@lackafoods.com
85%
FLast@lackafoods.comJDoe@lackafoods.com
7%
FirstLast@lackafoods.comJohnDoe@lackafoods.com
8%

Frequently Asked Questions

Where is UFIT's headquarters located?

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UFIT's main headquarters is located at Park House, Mere Park Marlow, Buckinghamshire SL7 1FJ, GB. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is UFIT's official website and social media links?

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UFIT's official website is ufitdrinks.com and has social profiles on LinkedInCrunchbase.

What is UFIT's NAICS code?

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UFIT's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does UFIT have currently?

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As of October 2025, UFIT has approximately 42 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Marketing: A. T.Managing Director: T. H.National Account Manager: M. W.. Explore UFIT's employee directory with LeadIQ.

What industry does UFIT belong to?

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UFIT operates in the Wellness and Fitness Services industry.

What technology does UFIT use?

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UFIT's tech stack includes ShopifyGoogle Fonts APIJSON-LDGlider.jsPreactSwiffy SliderEnvoyPrivy App.

What is UFIT's email format?

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UFIT's email format typically follows the pattern of First@lackafoods.com. Find more UFIT email formats with LeadIQ.

When was UFIT founded?

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UFIT was founded in 2012.
UFIT

UFIT

Wellness and Fitness ServicesUnited Kingdom11-50 Employees

UFIT is a lifestyle health food & drinks brand, specialising in nutritional convenience. Our flagship owned by our parent company Lacka Foods, UFIT is the UKs leading high protein ready to drink brand, recognised nationwide for unmatched taste and nutritional profile. Our core values of trust, care and integrity are underpinned by our relentless passion to make a difference and change lives. 

With over 25 years of FMCG experience in all aspects of sales, marketing, new product development and distribution with major blue chip organisations including General Mills, Coca-Cola and GSK, Lacka Foods specialise in ambient, chilled and frozen foods and have developed strong partnerships with both supplier manufacturing sites and multinational retail customers.

Our mission is to develop and offer innovative nutritional products that are accessible, meaning that you won’t have to go out of your way for a healthy option. We will bring it to you in a convenient and enjoyable format that fits around your busy lifestyle.


INNOVATING WITH PURPOSE
Lacka Foods are committed to pushing the boundaries of product innovation and unlocking market opportunities through providing solutions that offer consumer convenience, taste and quality. We are making healthy easy!

Our profound commitment to combining the latest scientific and market research with consumer demand and modern lifestyles has allowed us to build a portfolio of industry leading brands including UFIT high protein shakes, Collagen+ Beauty Milk and the BeFast breakfast-to-go range.


A COMMITMENT TO OUR CUSTOMERS
At Lacka Foods we place customers at the heart of everything we do and our continued commitment to our customers is based on a two-way relationship. We want to provide them with the highest quality products and we eagerly seek out their feedback and reactions so we can keep on improving and innovating to meet their needs.

Section iconCompany Overview

Headquarters
Park House, Mere Park Marlow, Buckinghamshire SL7 1FJ, GB
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    UFIT's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    UFIT's revenue is estimated to be in the range of $1M

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