Insights

Innovative Product Launches UFIT's recent launches of a protein cereal range and first-to-market white chocolate protein pudding demonstrate their commitment to expanding their product portfolio with innovative, on-trend health foods. This indicates potential opportunities to collaborate on new product development or co-marketing initiatives targeting health-conscious consumers.

Growing Nutritional Brand As the UK's leading high protein ready-to-drink brand with nationwide recognition, UFIT presents a strong opportunity to expand distribution channels, including retail partnerships and wholesale channels, to meet increasing demand for convenient, nutritious options.

Modern E-commerce Tech Stack UFIT utilizes a range of advanced digital tools such as Shopify, Privy, and Swiffy Slider, signaling a focus on online sales and marketing optimization. This environment is conducive to digital collaboration, influencer marketing, and targeted campaigns to boost market penetration.

Market Expansion Potential With a recent focus on innovative product flavors and formats and a flexible manufacturing structure, UFIT is well-positioned to explore new markets beyond the UK or diversify into adjacent categories such as breakfast or snack foods, presenting opportunities for strategic partnerships.

Customer-Centric Innovation UFIT's emphasis on consumer feedback and rapid product innovation aligns with trends towards personalized and health-oriented nutrition. This approach can be leveraged through co-branded initiatives or joint research efforts to address evolving customer preferences and create competitive advantages.

UFIT Tech Stack

UFIT uses 8 technology products and services including Shopify, Google Fonts API, JSON-LD, and more. Explore UFIT's tech stack below.

  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Glider.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Swiffy Slider
    Javascript Libraries
  • Envoy
    Load Balancers
  • Privy App
    Web Platform Extensions

UFIT's Email Address Formats

UFIT uses at least 2 format(s):
UFIT Email FormatsExamplePercentage
First@lackafoods.comJohn@lackafoods.com
85%
FLast@lackafoods.comJDoe@lackafoods.com
7%
FirstLast@lackafoods.comJohnDoe@lackafoods.com
8%

Frequently Asked Questions

What is UFIT's official website and social media links?

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UFIT's official website is ufitdrinks.com and has social profiles on LinkedInCrunchbase.

What is UFIT's NAICS code?

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UFIT's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does UFIT have currently?

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As of December 2025, UFIT has approximately 40 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Marketing: A. T.Managing Director: T. H.National Account Manager: M. W.. Explore UFIT's employee directory with LeadIQ.

What industry does UFIT belong to?

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UFIT operates in the Wellness and Fitness Services industry.

What technology does UFIT use?

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UFIT's tech stack includes ShopifyGoogle Fonts APIJSON-LDGlider.jsPreactSwiffy SliderEnvoyPrivy App.

What is UFIT's email format?

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UFIT's email format typically follows the pattern of First@lackafoods.com. Find more UFIT email formats with LeadIQ.

When was UFIT founded?

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UFIT was founded in 2012.

UFIT

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

UFIT is a lifestyle health food & drinks brand, specialising in nutritional convenience. Our flagship owned by our parent company Lacka Foods, UFIT is the UKs leading high protein ready to drink brand, recognised nationwide for unmatched taste and nutritional profile. Our core values of trust, care and integrity are underpinned by our relentless passion to make a difference and change lives. 

With over 25 years of FMCG experience in all aspects of sales, marketing, new product development and distribution with major blue chip organisations including General Mills, Coca-Cola and GSK, Lacka Foods specialise in ambient, chilled and frozen foods and have developed strong partnerships with both supplier manufacturing sites and multinational retail customers.

Our mission is to develop and offer innovative nutritional products that are accessible, meaning that you won’t have to go out of your way for a healthy option. We will bring it to you in a convenient and enjoyable format that fits around your busy lifestyle.


INNOVATING WITH PURPOSE
Lacka Foods are committed to pushing the boundaries of product innovation and unlocking market opportunities through providing solutions that offer consumer convenience, taste and quality. We are making healthy easy!

Our profound commitment to combining the latest scientific and market research with consumer demand and modern lifestyles has allowed us to build a portfolio of industry leading brands including UFIT high protein shakes, Collagen+ Beauty Milk and the BeFast breakfast-to-go range.


A COMMITMENT TO OUR CUSTOMERS
At Lacka Foods we place customers at the heart of everything we do and our continued commitment to our customers is based on a two-way relationship. We want to provide them with the highest quality products and we eagerly seek out their feedback and reactions so we can keep on improving and innovating to meet their needs.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    UFIT's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    UFIT's revenue is estimated to be in the range of $1M

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