Major Event Partnerships UKAD’s active role in delivering anti-doping programs for large-scale events such as the Glasgow Commonwealth Games and other major tournaments signals a steady demand for end-to-end event partnerships. This includes testing, on-site staffing, results management, and integrity education, presenting a clear opportunity to offer comprehensive event packages to federations and organizers.

Education Partnerships UKAD prioritizes education for athletes, coaches and support personnel and collaborates with partners like SportsAid and DiSE programs. This creates a sales path for training content, certifications, and learning platforms that can be white-labeled or co-branded for federations and clubs.

Data and Research UKAD conducts scientific research and intelligence work to combat doping and oversees results management. There is an opportunity to offer data analytics platforms, reporting dashboards, and research collaborations with sports bodies to improve detection, risk assessment, and compliance workflows.

Digital Outreach UKAD maintains a digital and media presence to promote clean sport using social channels and marketing tools. This suggests potential for selling digital marketing, sponsorship activation, campaign measurement, and CRM/automation solutions to track athlete engagement and education campaigns.

Staffing Excellence UKAD employs a skilled, diverse workforce including dedicated all-female Doping Control Personnel for major events. This points to a service model for staffing, training, compliance programs, and payroll and onboarding services for clients with large sporting events or education programs.