Acquisition Opportunity Recent acquisition of Ulistic LP by Tech Pro Marketing signals a potential integration of IT services marketing capabilities and expanded client base. This presents a chance to engage with a broadened portfolio of MSP clients seeking enhanced marketing and lead generation services.

Leadership Change Past leadership transitions with Paul Corcoran and Kelly Pearson as presidents/COOs indicate ongoing strategic shifts. Reach out to discuss new operational efficiencies, process improvements, and refreshed go-to-market strategies that could benefit mid-market IT service firms.

Mid-Market Focus Company size and revenue place Ulistic in the mid-market bracket, aligning with similar firms like Bop Design and Ironpaper. Target MSPs and IT service providers aiming to scale marketing efforts without large agency footprints.

Technology Stack Use of common marketing tech and analytics tools (Yoast SEO, Ahrefs, Perfmatters, Akismet) suggests a data-driven SEO and content strategy. Propose advanced SEO/content services, analytics dashboards, and performance optimization to compete on search visibility.

Market Positioning Specialization in IT services marketing and a promise of ‘epic’ marketing on Sundays signals a distinct differentiated positioning. Leverage this to propose bundled marketing services for IT MSPs seeking visible, time-zone flexible campaigns and strong branding.