Family and Women Owned Target mid-market fuel and lubricant buyers who value supplier diversity and local ownership; position Ullman Oil as a stable, customer-focused partner with 50 years in the industry.

Strong Brand Partnerships Leverage relationships with top brands like MARATHON, BP, and CHEVRON to upsell premium fuels and lubricants, and cross-sell compatible additives, maintenance services, or bulk purchase programs.

Growing Working Capital Acknowledge recent MFBC financing of 12.2M as a signal of growth and liquidity; propose credit-friendly procurement solutions, flexible payment terms, and scalable throughput for customers with fluctuating fuel needs.

Stable Revenue Range With revenue in the $25M–$50M band and a lean employee base, target efficiency-focused operators who seek reliable supply, predictable pricing, and value-added services to optimize their fuel and lubricant usage.

Regional Market Focus Capitalize on a localized, family-owned supplier story to win regional accounts who prioritize personalized service, quick response times, and long-term partnerships over global surcharges.