Insights

Premium client base Ultimate Performance targets high-income individuals and corporate wellness with a 97% success rate, private training spaces, and world-class trainers, presenting opportunities to upsell premium nutrition, habit coaching, and exclusive program add-ons to affluent clients and organizations.

Expansion readiness Recent and ongoing expansion including a new Knightsbridge location and international growth indicates strong demand and potential for franchise-like partnerships, regional corporate collaborations, andAligned accelerator programs to accelerate market penetration.

Tech enabled Data-powered tracking with 50+ real-time metrics via UP Transform app suggests opportunities to commercialize data analytics services, integration partnerships, and targeted digital coaching products for wellness platforms and corporate clients.

Strategic partnerships Active partnerships with medical fitness providers, meal programs, and sportswear brands signal openness to co-branded programs, integrated nutrition/gear bundles, and partner channel sales to broaden reach and add revenue streams.

Scale via enterprise Significant revenue magnitude and funding indicate suitability for enterprise-focused sales, including large-scale corporate wellness contracts, private-label training programs, and white-label app features for gym chains or HR programs.

Similar companies to Ultimate Performance

Ultimate Performance Tech Stack

Ultimate Performance uses 8 technology products and services including Hotjar, Microsoft Clarity, Kubernetes, and more. Explore Ultimate Performance's tech stack below.

Media & News

Ultimate Performance's Email Address Formats

Ultimate Performance uses at least 3 email formats:
Ultimate Performance Email FormatsExamplePercentage
First.Last@upfitness.comJohn.Doe@upfitness.com
95%
First@upfitness.comJohn@upfitness.com
4%
First.Middle@upfitness.comJohn.Michael@upfitness.com
1%

Frequently Asked Questions

How much revenue does Ultimate Performance generate?

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As of August 2026, Ultimate Performance's annual revenue is estimated to be $500M - $1B.

What is Ultimate Performance's SIC code and NAICS code?

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Ultimate Performance's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Ultimate Performance have currently?

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As of August 2026, Ultimate Performance has approximately 371 employees across 5 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: M. T., Chief People Officer: K. M. and Chief Financial Officer: D. D. Explore Ultimate Performance's employee directory with LeadIQ.

What industry does Ultimate Performance belong to?

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Ultimate Performance operates in the Wellness and Fitness Services industry.

What technology does Ultimate Performance use?

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Ultimate Performance's tech stack includes Hotjar, Microsoft Clarity, Kubernetes, OneTrust, Figma, Microsoft Intune, Vimeo and Adobe Creative Suite.

What is Ultimate Performance's email format?

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Ultimate Performance's email format typically follows the pattern of First.Last@upfitness.com. Find more Ultimate Performance email formats with LeadIQ.

How much funding has Ultimate Performance raised to date?

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As of August 2026, Ultimate Performance has raised $11M in funding. The last funding round occurred on Jan 06, 2025 for $1.3M.

When was Ultimate Performance founded?

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Ultimate Performance was founded in 2009.
Ultimate Performance logo

Ultimate Performance

Wellness and Fitness ServicesEngland, United Kingdom201-500 Employees

Ultimate Performance is a London-based wellness and fitness services company headquartered at 48 Paul Street, London, England, United Kingdom, and it employs 201-500 people. It provides private, distraction-free training spaces and offers programs delivered by world-class personal trainers, framed as data-powered and goal-oriented. Programs are tailored from more than 150 personal data points, with real-time tracking of 50+ metrics via the UP Transform app and seven-day support with daily check-ins. The company emphasizes a holistic transformation approach that includes nutrition, habits, and mindset, and reports that 97% of clients reach their goals. In 2024 the company expanded with a new Knightsbridge location, and Inflexion Group announced an investment in Ultimate Performance.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $11M

    Ultimate Performance has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on Jan 06, 2025 in the amount of $1.3M as a Private Equity.

  • $500M - $1B

    Ultimate Performance's revenue is estimated to be in the range of $500M - $1B

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