Ultra Football Email Format

RetailNew South Wales, Australia51-200 Employees

Ultra Football operates as an Australian retailer and experiential platform focused on football, combining a network of stores and online sales with in-house services such as teamwear printing and access to premium gear. The business started with a single Alexandria location in 2017 and aims to offer elite brands and exclusive access to footballers, enabling clubs and players to deepen their involvement with the sport. It expanded to Melbourne in 2021, adding a bookable indoor pitch and a studio for content creation, and today runs multiple hubs that support a community of footballers and fans, dispatching more than 1,500 online orders weekly.

Based in Alexandria, New South Wales, with a Melbourne foothold, Ultra Football serves players, clubs, fans and football organizations by merging retail with spaces for practice and media. A notable development in recent years is its multi-year partnership with Football Victoria announced in 2023, reflecting ongoing engagement with the broader football ecosystem.

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