Insights

Strategic Partnerships Leverage the announced Football Victoria partnership to co-market and create bundled offerings with Ultra Football to drive cross-promo campaigns, loyalty programs, and event collaborations that expand reach to clubs, players, and fans.

Club Kit & Merch Capitalize on in-house teamwear printing and premium kit access to upsell to clubs and academies by offering bulk kit orders, customization services, and exclusive club partnerships tied to seasonal launches and regional tournaments.

Footy Content Studio Monetize the bookable pitch and content studio by offering branded filming experiences, player interviews, and training clinics to sponsors, media partners, and junior leagues seeking high-quality football content.

Localization & Footprint Expand presence by highlighting Ultra Football’s Sydney and Melbourne locations, promoting omnichannel pickups, and targeting regional clubs and youth academies with tailored product bundles and event-hosting opportunities.

Ecommerce Growth Optimize online performance by aligning AdRoll, Criteo, Klaviyo, and Shopify data to develop targeted campaigns for high-margin gear, boots, and exclusive drops, while offering installment plans to boost unit economics.

Similar companies to Ultra Football

Ultra Football Tech Stack

Ultra Football uses 8 technology products and services including AdRoll, Criteo, WordPress, and more. Explore Ultra Football's tech stack below.

Ultra Football's Email Address Formats

Ultra Football uses at least 2 email formats:
Ultra Football Email FormatsExamplePercentage
First.Last@ultrafootball.comJohn.Doe@ultrafootball.com
97%
First.MiddleLast@ultrafootball.comJohn.MichaelDoe@ultrafootball.com
3%

Frequently Asked Questions

How much revenue does Ultra Football generate?

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As of August 2026, Ultra Football's annual revenue is estimated to be $1M - $10M.

What is Ultra Football's NAICS code?

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Ultra Football's NAICS code is 44-45 - Retail Trade.

How many employees does Ultra Football have currently?

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As of August 2026, Ultra Football has approximately 84 employees across 4 continents, including Oceania, Asia and Europe. Key team members include Head Of Digital Marketing & Ecommerce Specialist: N. A., Co-Founder Ultra Football: C. F. and Gm Commercial: S. M. Explore Ultra Football's employee directory with LeadIQ.

What industry does Ultra Football belong to?

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Ultra Football operates in the Retail industry.

What technology does Ultra Football use?

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Ultra Football's tech stack includes AdRoll, Criteo, WordPress, Zendesk, Shopify, Mailchimp, Klaviyo and AfterPay.

What is Ultra Football's email format?

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Ultra Football's email format typically follows the pattern of First.Last@ultrafootball.com. Find more Ultra Football email formats with LeadIQ.

When was Ultra Football founded?

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Ultra Football was founded in 2017.
Ultra Football logo

Ultra Football

RetailNew South Wales, Australia51-200 Employees

Ultra Football operates as an Australian retailer and experiential platform focused on football, combining a network of stores and online sales with in-house services such as teamwear printing and access to premium gear. The business started with a single Alexandria location in 2017 and aims to offer elite brands and exclusive access to footballers, enabling clubs and players to deepen their involvement with the sport. It expanded to Melbourne in 2021, adding a bookable indoor pitch and a studio for content creation, and today runs multiple hubs that support a community of footballers and fans, dispatching more than 1,500 online orders weekly.

Based in Alexandria, New South Wales, with a Melbourne foothold, Ultra Football serves players, clubs, fans and football organizations by merging retail with spaces for practice and media. A notable development in recent years is its multi-year partnership with Football Victoria announced in 2023, reflecting ongoing engagement with the broader football ecosystem.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Ultra Football's revenue is estimated to be in the range of $1M - $10M

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