UMR Research Employee Directory
Market ResearchWellington, New Zealand51-200 Employees
UMR Research is a full-service market research firm based in Mount Victoria, Wellington, New Zealand. The company conducts both qualitative and quantitative studies and operates its own call centre, focus group facility, and online panel, enabling end-to-end data collection and analysis. Its specialist areas include issues management, campaigns, stakeholder positioning, and evaluation, addressing the information needs of clients looking to understand public perception and program impact. Serving clients in the market research industry, UMR positions itself as a provider capable of managing multiple research modalities from a single platform. The organization appears to focus on mid-sized to larger market research projects and situates itself as a locally anchored firm within New Zealand’s market research landscape.