Comprehensive Capabilities UMR Research offers a full range of qualitative and quantitative market research services, including dedicated call centers, focus group facilities, and proprietary online panels. This diversification allows for tailored research solutions, presenting opportunities to bundle services or develop customized research packages for clients seeking integrated market insights.

Mid-Market Focus With a revenue range of 1 million to 10 million and a team size of 51 to 200 employees, UMR Research occupies a niche between smaller boutique firms and larger global players. This positions it to target mid-sized organizations looking for boutique-level agility combined with broader service offerings, expanding potential client engagement.

Digital Engagement Tools Utilizing a tech stack that includes SEO tools, mapping, and analytics, UMR Research emphasizes digital engagement and data-driven insights. There is an opportunity to enhance market outreach to technology-savvy clients seeking innovative research methodologies powered by advanced data analytics and digital marketing strategies.

Specialist Areas UMR Research's expertise in issues management, campaigns, stakeholder positioning, and evaluation suggests strong competencies in strategic communication and reputation management. Leveraging these strengths could open sales channels with government agencies and large corporations focused on reputation and stakeholder engagement strategies.

Market Positioning Operating within a competitive landscape alongside firms like Kantar and Ipsos, UMR Research can differentiate itself by emphasizing its local presence, specialized focus, and customized services. This offers a compelling narrative for clients looking for personalized service providers in the New Zealand and broader Pacific markets.