Strategic Partnership Identify potential sponsorship and collaborative partnership opportunities with UMS to co-create programming, education initiatives, and residencies that align with university and community engagement, leveraging their nationwide accolades and 145th season credibility.

Ticketing Innovation Explore adoption of flexible ticketing models and PWYW learnings to offer unique revenue-generation experiments for partner venues, corporate clients, and events that align with UMS’s Pay What You Wish experience.

Digital Engagement Leverage UMS’s educational programming and free content initiatives (Performance Playground) to propose digital sponsorships, branded educational content, and learning portals for youth programs and schools.

Arts Commerce Offer integrated technology and data services (CRM, BI, event management) to support UMS’s growing operations, while proposing merchandising, donor analytics, and membership growth programs to boost financial health.

Community Expansion Position collaborations with regional arts groups (e.g., FestiFools, Grand Rapids Symphony) and satellite residencies as scalable expansion opportunities to reach new audiences and secure multi-market sponsorships.