Insights

Growth Platform Unbiased operates as an AI-enabled financial advice platform with a strong track record of generating over $100 billion in AUM opportunities for advisers since 2010, indicating substantial sales potential for partnerships and premium services.

Expansion Ready Recent US market expansion and the launch of Unbiased.com alongside a growing advisor directory suggest scalable opportunities for cross-border integrations, partner onboarding, and regional product localization.

AI Driven The AI-powered matching of individuals to qualified advisers and the new SmartAccept feature point to opportunities to sell complementary AI tools, data integrations, and enhanced lead qualification services to advisory firms.

Advisor Growth Unbiased Pro targets AUM growth for financial advice businesses, presenting a direct upsell path for technology, analytics, and onboarding services that help firms convert more prospects into clients.

Financial Health With substantial revenue and active funding rounds, there is appetite for strategic partnerships, integrations with existing FinTech stacks, and co-marketing arrangements that leverage Unbiased’ broad consumer reach.

Similar companies to Unbiased

Unbiased Tech Stack

Unbiased uses 8 technology products and services including AdRoll, HubSpot Analytics, Jenkins, and more. Explore Unbiased's tech stack below.

Media & News

Unbiased's Email Address Formats

Unbiased uses at least 4 email formats:
Unbiased Email FormatsExamplePercentage
First.Last@unbiased.co.ukJohn.Doe@unbiased.co.uk
73%
First_Last@unbiased.co.ukJohn_Doe@unbiased.co.uk
20%
First@unbiased.co.ukJohn@unbiased.co.uk
5%
Last@unbiased.co.ukDoe@unbiased.co.uk
2%

Frequently Asked Questions

What is Unbiased's official website and social media links?

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Unbiased's official website is unbiased.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Unbiased generate?

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As of August 2026, Unbiased's annual revenue is estimated to be $50M - $100M.

What is Unbiased's SIC code and NAICS code?

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Unbiased's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Unbiased have currently?

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As of August 2026, Unbiased has approximately 142 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Revenue Officer (cro): M. C., Chief Product Officer: I. T. and Chief People Officer: R. M. Explore Unbiased's employee directory with LeadIQ.

What industry does Unbiased belong to?

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Unbiased operates in the Technology, Information and Internet industry.

What technology does Unbiased use?

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Unbiased's tech stack includes AdRoll, HubSpot Analytics, Jenkins, Mailchimp, Mimecast, Google Cloud, Webflow and Slack.

What is Unbiased's email format?

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Unbiased's email format typically follows the pattern of First.Last@unbiased.co.uk. Find more Unbiased email formats with LeadIQ.

How much funding has Unbiased raised to date?

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As of August 2026, Unbiased has raised $14M in funding. The last funding round occurred on Jan 15, 2023 for $6.7M.

When was Unbiased founded?

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Unbiased was founded in 2010.
Unbiased logo

Unbiased

Technology, Information and InternetEngland, United Kingdom51-200 Employees

Unbiased is a London-based, mid-sized technology company that runs an AI-enabled platform for financial advice. It connects people with qualified advisers across pensions, retirement planning, inheritance, mortgages and related services by intelligently matching individuals to suitable professionals based on a large dataset of user activity. Since 2010, it has generated opportunities totaling over $100 billion in assets under management for advisers and reaches more than 10 million consumers each year. The company operates in the technology, information and internet industry and is led by founder and chief executive Karen Barrett. In September 2025, it launched SmartAccept, an AI-powered feature aimed at helping advisers secure more of the right prospects.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $14M

    Unbiased has raised a total of $14M of funding over 2 rounds. Their latest funding round was raised on Jan 15, 2023 in the amount of $6.7M as a Series A.

  • $50M - $100M

    Unbiased's revenue is estimated to be in the range of $50M - $100M

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