Insights

Market Leader Access Unbiased has a strong presence in the UK and expanding into the US, providing access to a large and growing market of over 10 million consumers annually and leading industry demand for financial advice.

Data-Driven Matching The platform's advanced AI models enable precise matching of consumers to qualified advisors, offering opportunities to partners to leverage sophisticated technology for targeted client acquisition.

Innovative Product Launches Recent introduction of AI-powered features like SmartAccept demonstrates Unbiased's commitment to enhancing adviser growth tools, presenting opportunities for tech integrations and value-added services.

Financial Growth Potential With revenue estimated between $100 million and $250 million and a recent $6.7 million funding round, Unbiased is positioned for future expansion, making it an attractive partner for scalable solutions.

Strategic Industry Focus Unbiased’s emphasis on wealth transfer, inheritance planning, and retirement trends aligns with market shifts, indicating potential for sales offerings tailored to advisory firms looking to capture emerging client segments.

Unbiased Tech Stack

Unbiased uses 8 technology products and services including Bing Ads, Cloudflare Web Optimizations, Selenium, and more. Explore Unbiased's tech stack below.

  • Bing Ads
    Advertising Networks
  • Cloudflare Web Optimizations
    Analytics
  • Selenium
    Frameworks And Libraries
  • Sailthru
    Marketing Automation
  • LinkedIn
    Online Community Software
  • Priority Hints
    Performance
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software

Media & News

Unbiased's Email Address Formats

Unbiased uses at least 1 format(s):
Unbiased Email FormatsExamplePercentage
First.Last@unbiased.co.ukJohn.Doe@unbiased.co.uk
72%
First_Last@unbiased.co.ukJohn_Doe@unbiased.co.uk
21%
First@unbiased.co.ukJohn@unbiased.co.uk
5%
Last@unbiased.co.ukDoe@unbiased.co.uk
2%

Frequently Asked Questions

Where is Unbiased's headquarters located?

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Unbiased's main headquarters is located at Farringdon, London, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Unbiased's official website and social media links?

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Unbiased's official website is unbiased.co.uk and has social profiles on LinkedInCrunchbase.

What is Unbiased's NAICS code?

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Unbiased's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Unbiased have currently?

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As of October 2025, Unbiased has approximately 149 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Cto/Ciso/Dpo: A. M.Chief Revenue Officer (cro): M. C.Chief Product Officer: I. T.. Explore Unbiased's employee directory with LeadIQ.

What industry does Unbiased belong to?

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Unbiased operates in the Technology, Information and Internet industry.

What technology does Unbiased use?

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Unbiased's tech stack includes Bing AdsCloudflare Web OptimizationsSeleniumSailthruLinkedInPriority HintsBootstrapAdobe Creative Suite.

What is Unbiased's email format?

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Unbiased's email format typically follows the pattern of First.Last@unbiased.co.uk. Find more Unbiased email formats with LeadIQ.

How much funding has Unbiased raised to date?

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As of October 2025, Unbiased has raised $6.7M in funding. The last funding round occurred on Dec 15, 2022 for $6.7M.

When was Unbiased founded?

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Unbiased was founded in 2010.

Unbiased

Technology, Information and InternetUnited Kingdom51-200 Employees

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.

With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more.

The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise.

Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.

Karen Barrett is the CEO and founder of Unbiased.

***
UK website: www.unbiased.co.uk

US website: www.unbiased.com

Section iconCompany Overview

Headquarters
Farringdon, London, GB
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $6.7M

    Unbiased has raised a total of $6.7M of funding over 2 rounds. Their latest funding round was raised on Dec 15, 2022 in the amount of $6.7M.

  • $100M$250M

    Unbiased's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $6.7M

    Unbiased has raised a total of $6.7M of funding over 2 rounds. Their latest funding round was raised on Dec 15, 2022 in the amount of $6.7M.

  • $100M$250M

    Unbiased's revenue is estimated to be in the range of $100M$250M

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