Insights

Digital Expertise Underbelly specializes in creating digital solutions such as apps, websites, branding, and content, positioning them as a strategic partner for businesses seeking to enhance their online presence and user engagement.

Growth Potential With a revenue range up to $10 million and a small team, Underbelly has room for expansion and may benefit from additional funding or strategic partnerships to scale their service offerings and client base.

Industry Focus Operating within the design services industry, Underbelly serves clients who face operational challenges or need expert guidance, presenting opportunities to offer complementary services such as marketing automation or UX optimization.

Technology Stack Using a modern tech stack including Ruby on Rails, Google Analytics, and Stripe, Underbelly demonstrates capability in developing scalable and data-driven digital solutions, opening opportunities for clients seeking advanced tech integrations.

Client Collaboration Their emphasis on collaboration and craftsmanship suggests a personalized approach, which can be leveraged as a selling point to attract clients looking for tailored digital transformation and branding services.

Underbelly Tech Stack

Underbelly uses 8 technology products and services including jsDelivr, Swiper, SAP Maintenance, Repair, and Overhaul, and more. Explore Underbelly's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Swiper
    Javascript Libraries
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Vercel
    Platform As A Service
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • Ruby on Rails
    Web Frameworks
  • Twitter
    Widgets

Media & News

Underbelly's Email Address Formats

Underbelly uses at least 1 format(s):
Underbelly Email FormatsExamplePercentage
First@underbelly.isJohn@underbelly.is
44%
First.Last@underbelly.isJohn.Doe@underbelly.is
9%
Last@underbelly.isDoe@underbelly.is
3%
First@underbelly.isJohn@underbelly.is
44%

Frequently Asked Questions

Where is Underbelly's headquarters located?

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Underbelly's main headquarters is located at 343 W 400 S, Salt Lake City, Utah 84101, US. The company has employees across 2 continents, including North AmericaEurope.

What is Underbelly's phone number?

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You can contact Underbelly's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Underbelly's official website and social media links?

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Underbelly's official website is underbelly.is and has social profiles on LinkedIn.

What is Underbelly's NAICS code?

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Underbelly's NAICS code is 5414 - Specialized Design Services.

How many employees does Underbelly have currently?

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As of October 2025, Underbelly has approximately 30 employees across 2 continents, including North AmericaEurope. Key team members include Founder: A. L.Art Director: M. S.Account Manager: T. K. T.. Explore Underbelly's employee directory with LeadIQ.

What industry does Underbelly belong to?

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Underbelly operates in the Design Services industry.

What technology does Underbelly use?

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Underbelly's tech stack includes jsDelivrSwiperSAP Maintenance, Repair, and OverhaulVercelGoogleGoogle AnalyticsRuby on RailsTwitter.

What is Underbelly's email format?

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Underbelly's email format typically follows the pattern of First@underbelly.is. Find more Underbelly email formats with LeadIQ.

When was Underbelly founded?

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Underbelly was founded in 2012.
Underbelly

Underbelly

Design ServicesUnited States11-50 Employees

Get a Plug & Play Design/Product Team or 20 Hours Of Free Work Via Our VC Doughnut Program.

We’re Underbelly - a Salt Lake City crew making apps, websites, brands, and content since 2012. Think of us as the creative backup when your team’s swamped, stuck, or just needs an extra spark to get things moving.
We’ve teamed up with everyone from scrappy startups to heavy hitters like Meta, National Geographic, and Starbucks. We help them turn ideas into work that’s fast, bold, and actually fun to look at.

Section iconCompany Overview

Headquarters
343 W 400 S, Salt Lake City, Utah 84101, US
Phone number
NAICS Code
5414 - Specialized Design Services
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Underbelly's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Underbelly's revenue is estimated to be in the range of $10M$25M

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