Insights

Strong Market Presence Undercover Snacks has successfully secured placement in over 25,000 retail outlets nationwide, including major national chains like Whole Foods, Target, Walmart, and Kroger, as well as online platforms such as Amazon. This extensive distribution network indicates a proven sales channel and potential opportunities for expanding product lines into new retail segments or enhancing presence in existing ones.

Growing Credibility and Innovation Recent launches of new products like Dark Chocolate + Sea Salt Quinoa Crisps and seasonal flavors such as Pumpkin Spice demonstrate an active product development strategy. Collaborating with Undercover Ingredients, the company is enhancing its manufacturing capabilities, which could open doors for partnership with other brands seeking premium, health-focused ingredients or co-branded product opportunities.

Demonstrated Financial Growth With revenue estimates between $1 million and $10 million and a recent funding of $14 million, Undercover Snacks is experiencing growth and investor confidence. This financial stability and backing suggest availability for scaling operations, new market acquisitions, or retail expansion initiatives.

Health-Conscious Consumer Focus The company’s emphasis on gluten-free, allergen-friendly, lower sugar, and superfood-enhanced snacks appeals to health-conscious consumers. Partnering with health food stores, gyms, or wellness-focused retail outlets could be a strategic avenue to target and convert this growing market segment.

Unique Brand Positioning As a woman-owned, innovative brand with awards and a focus on 'better-for-you' snacks, Undercover Snacks presents a compelling story for brand partnerships and co-marketing opportunities. Leveraging its story and product differentiation can help deepen retail relationships and engage consumers seeking ethical and health-oriented brands.

Similar companies to Undercover Snacks

Undercover Snacks Tech Stack

Undercover Snacks uses 8 technology products and services including Facebook Pixel, Lightbox, Goober, and more. Explore Undercover Snacks's tech stack below.

  • Facebook Pixel
    Analytics
  • Lightbox
    Javascript Libraries
  • Goober
    Javascript Libraries
  • PayPal
    Payment Processing
  • reCAPTCHA
    Security
  • Cloudflare Bot Management
    Security
  • Adobe Fonts
    Web Fonts
  • GoDaddy
    Web Hosting

Media & News

Undercover Snacks's Email Address Formats

Undercover Snacks uses at least 1 format(s):
Undercover Snacks Email FormatsExamplePercentage
First@undercoversnacks.comJohn@undercoversnacks.com
42%
Last@undercoversnacks.comDoe@undercoversnacks.com
12%
FLast@undercoversnacks.comJDoe@undercoversnacks.com
4%
First@undercoversnacks.comJohn@undercoversnacks.com
42%

Frequently Asked Questions

Where is Undercover Snacks's headquarters located?

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Undercover Snacks's main headquarters is located at 50 Williams Parkway East Hanover, New Jersey 07936 United States. The company has employees across 1 continents, including North America.

What is Undercover Snacks's phone number?

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You can contact Undercover Snacks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Undercover Snacks's official website and social media links?

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Undercover Snacks's official website is undercoversnacks.com and has social profiles on LinkedInCrunchbase.

What is Undercover Snacks's NAICS code?

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Undercover Snacks's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Undercover Snacks have currently?

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As of February 2026, Undercover Snacks has approximately 23 employees across 1 continents, including North America. Key team members include Owner/Ceo: D. L.Chairman, Co-Owner: M. L.Director Of Operations: F. V.. Explore Undercover Snacks's employee directory with LeadIQ.

What industry does Undercover Snacks belong to?

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Undercover Snacks operates in the Food and Beverage Services industry.

What technology does Undercover Snacks use?

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Undercover Snacks's tech stack includes Facebook PixelLightboxGooberPayPalreCAPTCHACloudflare Bot ManagementAdobe FontsGoDaddy.

What is Undercover Snacks's email format?

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Undercover Snacks's email format typically follows the pattern of First@undercoversnacks.com. Find more Undercover Snacks email formats with LeadIQ.

How much funding has Undercover Snacks raised to date?

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As of February 2026, Undercover Snacks has raised $14M in funding. The last funding round occurred on Jul 21, 2021 for $14M.

When was Undercover Snacks founded?

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Undercover Snacks was founded in 2013.

Undercover Snacks

Food and Beverage ServicesNew Jersey, United States11-50 Employees

Undercover Snacks is a covert operation, crafting delicious snacks that are secretly better for you. Satisfying even the truest chocoholics, Undercover Snacks offers tasty, guilt-free, gluten-free and allergen-friendly treats with superfood protein and lower sugar and calories. The WBENC-certified woman-owned company was launched in 2017 by CEO & Founder Diana Levy, who sought an innovative solution for her own healthier chocolate cravings, and those of her 2-out-of 3 daughters diagnosed with Celiac Disease. Undercover manufactures all of its products in the company's own state-of-the-art, SQF-certified production facility in East Hanover, New Jersey. Find Undercover's award winning dark and milk chocolate-covered quinoa crisps in over 25,000 stores nationwide including Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, Amazon.com and UndercoverSnacks.com.  Undercover is also a complimentary snack on United Airlines where it is enjoyed by millions of passengers each month.

Section iconCompany Overview

Headquarters
50 Williams Parkway East Hanover, New Jersey 07936 United States
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $14M

    Undercover Snacks has raised a total of $14M of funding over 1 rounds. Their latest funding round was raised on Jul 21, 2021 in the amount of $14M.

  • $1M$10M

    Undercover Snacks's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $14M

    Undercover Snacks has raised a total of $14M of funding over 1 rounds. Their latest funding round was raised on Jul 21, 2021 in the amount of $14M.

  • $1M$10M

    Undercover Snacks's revenue is estimated to be in the range of $1M$10M

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