Undercover Snacks
Food and Beverage ServicesNew Jersey, United States11-50 Employees
Undercover Snacks produces chocolate-based snacks that are gluten-free and allergen-friendly, incorporating superfood protein and lower sugar and calories. The company operates from East Hanover, New Jersey, in its own SQF-certified production facility. Founded in 2017 by Diana Levy, it is WBENC-certified as a woman-owned business. Its portfolio includes dark and milk chocolate-covered quinoa crisps, which are distributed in more than 25,000 stores nationwide and sold at retailers such as Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, Amazon.com, and on its own website. The products are also offered as a complimentary snack on United Airlines. In 2025 the company announced the launch of Undercover Ingredients, an ingredient processing facility at its East Hanover headquarters.