Insights

Retail Expansion Undercover Snacks has established nationwide shelf presence in over 25,000 stores including major retailers like Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, and Amazon. This indicates strong retail traction and potential co-packing or private-label opportunities with large chains seeking healthier chocolate options.

Ecommerce & Direct A robust direct-to-consumer platform on UndercoverSnacks.com combined with broad online distribution suggests opportunities to upsell bundles, subscription models, and targeted digital campaigns for gift-giving occasions, seasonal flavors, and loyalty programs to raise average order value.

Private Label Potential Recent launches and production capabilities at a SQF-certified facility position Undercover Snacks to offer private-label or co-branded chocolate snacks to retailers, foodservice operators, and airlines seeking allergen-friendly, gluten-free, and higher-protein options.

Strategic Partnerships Recent logistics and distribution updates, including Costco fulfillment via Port Jersey Logistics Network, indicate appetite for scaled wholesale partnerships and multi-channel fulfillment. This could be extended to new retailers, clubs, and airline snack programs to leverage existing infrastructure.

Growth Financing & Scale With substantial funding raised and a capital base of $14M alongside revenue in the multi-million range, there is funding-enabled capacity to pursue national retailer pitches, enhance production capacity, and accelerate new product introductions such as Undercover Ingredients to broaden the product portfolio and distribution channels.

Undercover Snacks Tech Stack

Undercover Snacks uses 8 technology products and services including Google Analytics Enhanced eCommerce, dc.js, Preact, and more. Explore Undercover Snacks's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • dc.js
    Javascript Graphics
  • Preact
    Javascript Libraries
  • Klaviyo Forms
    Online Form Builders
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • Adobe Fonts
    Web Fonts
  • GoDaddy
    Web Hosting

Media & News

Undercover Snacks's Email Address Formats

Undercover Snacks uses at least 1 format(s):
Undercover Snacks Email FormatsExamplePercentage
First@undercoversnacks.comJohn@undercoversnacks.com
73%
Last@undercoversnacks.comDoe@undercoversnacks.com
20%
FLast@undercoversnacks.comJDoe@undercoversnacks.com
7%

Frequently Asked Questions

What is Undercover Snacks's phone number?

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You can contact Undercover Snacks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Undercover Snacks's official website and social media links?

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Undercover Snacks's official website is undercoversnacks.com and has social profiles on LinkedInCrunchbase.

How much revenue does Undercover Snacks generate?

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As of July 2026, Undercover Snacks's annual revenue is estimated to be $1M - $10M.

What is Undercover Snacks's NAICS code?

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Undercover Snacks's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Undercover Snacks have currently?

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As of July 2026, Undercover Snacks has approximately 24 employees across 1 continents, including North America. Key team members include Owner/Ceo: D. L.Chairman, Co-Owner: M. L.Director Of Operations: F. V.. Explore Undercover Snacks's employee directory with LeadIQ.

What industry does Undercover Snacks belong to?

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Undercover Snacks operates in the Food and Beverage Services industry.

What technology does Undercover Snacks use?

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Undercover Snacks's tech stack includes Google Analytics Enhanced eCommercedc.jsPreactKlaviyo FormsGoogleCloudflare Bot ManagementAdobe FontsGoDaddy.

What is Undercover Snacks's email format?

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Undercover Snacks's email format typically follows the pattern of First@undercoversnacks.com. Find more Undercover Snacks email formats with LeadIQ.

How much funding has Undercover Snacks raised to date?

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As of July 2026, Undercover Snacks has raised $14M in funding. The last funding round occurred on Jul 21, 2021 for $14M.

When was Undercover Snacks founded?

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Undercover Snacks was founded in 2013.
Undercover Snacks logo

Undercover Snacks

Food and Beverage ServicesNew Jersey, United States11-50 Employees

Undercover Snacks produces chocolate-based snacks that are gluten-free and allergen-friendly, incorporating superfood protein and lower sugar and calories. The company operates from East Hanover, New Jersey, in its own SQF-certified production facility. Founded in 2017 by Diana Levy, it is WBENC-certified as a woman-owned business. Its portfolio includes dark and milk chocolate-covered quinoa crisps, which are distributed in more than 25,000 stores nationwide and sold at retailers such as Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, Amazon.com, and on its own website. The products are also offered as a complimentary snack on United Airlines. In 2025 the company announced the launch of Undercover Ingredients, an ingredient processing facility at its East Hanover headquarters.

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $14M

    Undercover Snacks has raised a total of $14M of funding over 1 rounds. Their latest funding round was raised on Jul 21, 2021 in the amount of $14Mas a series_unknown.

  • $1M - $10M

    Undercover Snacks's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $14M

    Undercover Snacks has raised a total of $14M of funding over 1 rounds. Their latest funding round was raised on Jul 21, 2021 in the amount of $14Mas a series_unknown.

  • $1M - $10M

    Undercover Snacks's revenue is estimated to be in the range of $1M - $10M

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