Insights

Expanding Product Line Lenny & Larry's ongoing product launches, including new flavors and categories like protein pretzels and nutrition bars, present numerous opportunities to partner with retailers and distributors to expand their market reach and drive sales growth.

Health-Conscious Consumer Focus With a strong emphasis on plant-based, high-protein, and guilt-free snacks aligned with active lifestyles, the company appeals to health-conscious segments, making it ideal to target specialty health food stores, gyms, and wellness centers to boost sales.

Nationwide Retail Presence Product availability in over 30,000 retail locations nationwide, combined with a growing online presence, indicates significant distribution channels ready for strategic partnerships and promotional campaigns to increase market penetration.

Innovative Marketing Strategies Recent initiatives such as summer sweepstakes and product launches demonstrate a proactive engagement approach that can be leveraged through collaborative marketing efforts and co-branded promotions with complementary brands or platforms.

Market Trends Alignment The company’s focus on protein-fortified, plant-based snacks aligns well with current consumer trends favoring healthier, functional foods, providing opportunities to position their products as premium offerings in health-conscious retail outlets and e-commerce channels.

Lenny & Larry's Tech Stack

Lenny & Larry's uses 8 technology products and services including TrackJS, cdnjs, Google Hosted Libraries, and more. Explore Lenny & Larry's's tech stack below.

  • TrackJS
    Analytics
  • cdnjs
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Babel
    Development
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Google Tag Manager
    Tag Management

Media & News

Lenny & Larry's's Email Address Formats

Lenny & Larry's uses at least 1 format(s):
Lenny & Larry's Email FormatsExamplePercentage
First@lennylarry.comJohn@lennylarry.com
62%
Last@lennylarry.comDoe@lennylarry.com
21%
FLast@lennylarry.comJDoe@lennylarry.com
9%
First.Last@lennylarry.comJohn.Doe@lennylarry.com
8%

Frequently Asked Questions

Where is Lenny & Larry's's headquarters located?

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Lenny & Larry's's main headquarters is located at 15303 Ventura Boulevard Suite 900 Sherman Oaks, California 91403 United States. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Lenny & Larry's's phone number?

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You can contact Lenny & Larry's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lenny & Larry's's official website and social media links?

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Lenny & Larry's's official website is lennylarry.com and has social profiles on LinkedIn.

What is Lenny & Larry's's SIC code NAICS code?

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Lenny & Larry's's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does Lenny & Larry's have currently?

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As of March 2026, Lenny & Larry's has approximately 88 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: K. C.Vice President Of Sales: T. E.Vice President Of Marketing And Innovation: W. L.. Explore Lenny & Larry's's employee directory with LeadIQ.

What industry does Lenny & Larry's belong to?

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Lenny & Larry's operates in the Food and Beverage Services industry.

What technology does Lenny & Larry's use?

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Lenny & Larry's's tech stack includes TrackJScdnjsGoogle Hosted LibrariesCloudflareoEmbedBabelSalesforce Marketing CloudGoogle Tag Manager.

What is Lenny & Larry's's email format?

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Lenny & Larry's's email format typically follows the pattern of First@lennylarry.com. Find more Lenny & Larry's email formats with LeadIQ.

When was Lenny & Larry's founded?

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Lenny & Larry's was founded in 1993.

Lenny & Larry's

Food and Beverage ServicesCalifornia, United States51-200 Employees

Lenny & Larry’s was established in 1993 in Venice Beach, CA by two friends who had a passion for fitness, fun and eating healthy.
	
Lenny & Larry’s pioneered the healthy snacking industry by baking protein into fun snacks. Our product line includes the best selling protein cookie of all time, The Complete Cookie® with 16g of plant-based protein per cookie, the Complete Crunchy Cookie with 6g protein in one 1.25oz bag, The Complete Cremes and our The Complete Cookiefied Bar. We just launched Fitzels, protein pretzels with 18G of protein per bag.
	
Lenny & Larry’s mission is to continue to innovate baked goods with protein to cultivate guilt-free, better snack alternatives, as well as promote a healthy active lifestyle.
	
Products are sold at 30,000+ retail locations nationwide and online at lennylarry.com.

Make Protein Fun!®

Section iconCompany Overview

Headquarters
15303 Ventura Boulevard Suite 900 Sherman Oaks, California 91403 United States
Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Lenny & Larry's's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lenny & Larry's's revenue is estimated to be in the range of $25M$50M

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