Insights

Growing Product Line Lenny & Larry's has consistently expanded its product portfolio with innovative, high-protein snacks such as the Complete Kickstart Bars, Cookie-fied Big Bar, and Fitzels, offering multiple flavor options which appeal to health-conscious consumers looking for variety.

Widespread Retail Presence The company’s products are available in over 30,000 retail locations nationwide, creating numerous in-store sales opportunities with retailers and distributors seeking to enhance their healthy snack offerings.

Brand Innovation Focus Lenny & Larry’s demonstrates a strong commitment to innovation with frequent new product launches and flavor extensions, indicating a customer base eager for variety and new healthy snack options, ideal for targeted marketing partnerships.

Health and Lifestyle Alignment The company's emphasis on plant-based, guilt-free, protein-rich snacks aligns well with the growing consumer demand for health-focused products, presenting opportunities to collaborate with fitness centers, wellness programs, and health-conscious brands.

Strong Market Position With estimated revenues between $25 million and $50 million and ongoing new product launches, Lenny & Larry’s is a solid player in the healthy snack segment, offering potential for strategic expansion collaborations, distributor relationships, and co-branding initiatives.

Lenny & Larry's Tech Stack

Lenny & Larry's uses 8 technology products and services including TrackJS, cdnjs, Google Hosted Libraries, and more. Explore Lenny & Larry's's tech stack below.

  • TrackJS
    Analytics
  • cdnjs
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Babel
    Development
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Google Tag Manager
    Tag Management

Media & News

Lenny & Larry's's Email Address Formats

Lenny & Larry's uses at least 1 format(s):
Lenny & Larry's Email FormatsExamplePercentage
First@lennylarry.comJohn@lennylarry.com
62%
Last@lennylarry.comDoe@lennylarry.com
21%
FLast@lennylarry.comJDoe@lennylarry.com
9%
First.Last@lennylarry.comJohn.Doe@lennylarry.com
8%

Frequently Asked Questions

Where is Lenny & Larry's's headquarters located?

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Lenny & Larry's's main headquarters is located at 15303 Ventura Boulevard, Suite 900. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Lenny & Larry's's phone number?

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You can contact Lenny & Larry's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lenny & Larry's's official website and social media links?

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Lenny & Larry's's official website is lennylarry.com and has social profiles on LinkedIn.

What is Lenny & Larry's's NAICS code?

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Lenny & Larry's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Lenny & Larry's have currently?

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As of December 2025, Lenny & Larry's has approximately 89 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Vice President Of Sales: T. E.Vice President Of Marketing And Innovation: W. L.Svp Operations: J. M.. Explore Lenny & Larry's's employee directory with LeadIQ.

What industry does Lenny & Larry's belong to?

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Lenny & Larry's operates in the Food and Beverage Services industry.

What technology does Lenny & Larry's use?

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Lenny & Larry's's tech stack includes TrackJScdnjsGoogle Hosted LibrariesCloudflareoEmbedBabelSalesforce Marketing CloudGoogle Tag Manager.

What is Lenny & Larry's's email format?

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Lenny & Larry's's email format typically follows the pattern of First@lennylarry.com. Find more Lenny & Larry's email formats with LeadIQ.

When was Lenny & Larry's founded?

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Lenny & Larry's was founded in 1993.

Lenny & Larry's

Food and Beverage ServicesCalifornia, United States51-200 Employees

Lenny & Larry’s was established in 1993 in Venice Beach, CA by two friends who had a passion for fitness, fun and eating healthy.
	
Lenny & Larry’s pioneered the healthy snacking industry by baking protein into fun snacks. Our product line includes the best selling protein cookie of all time, The Complete Cookie® with 16g of plant-based protein per cookie, the Complete Crunchy Cookie with 6g protein in one 1.25oz bag, The Complete Cremes and our The Complete Cookiefied Bar. We just launched Fitzels, protein pretzels with 18G of protein per bag.
	
Lenny & Larry’s mission is to continue to innovate baked goods with protein to cultivate guilt-free, better snack alternatives, as well as promote a healthy active lifestyle.
	
Products are sold at 30,000+ retail locations nationwide and online at lennylarry.com.

Make Protein Fun!®

Section iconCompany Overview

Headquarters
15303 Ventura Boulevard, Suite 900
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Lenny & Larry's's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lenny & Larry's's revenue is estimated to be in the range of $25M$50M

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