Niche Market Expertise Unicorn Graphics specializes in UV offset printing on diverse materials such as mylar, lenticular, and plastic, alongside special effect coatings. This positions them as a go-to provider for clients seeking high-quality, custom print solutions with unique visual effects, offering potential upselling opportunities for high-margin projects.

Recent Technology Expansion The addition of wide format printing and digital diecut capabilities indicates a focus on expanding service offerings to accommodate larger and more complex print jobs. This evolution opens avenues for targeting businesses requiring large-scale, intricate promotional materials and custom displays.

Mid-Sized Growth Potential With a revenue between $50 million and $100 million and a relatively small team, Unicorn Graphics has agility to serve local and regional clients while exploring scalable growth. This provides opportunities for targeted outreach to nearby advertising, marketing, and branding companies seeking reliable printing partners.

Digital Engagement Strategy Utilization of digital tools such as Google Analytics, Facebook, and ASP.NET indicates a digital-savvy approach to client engagement and marketing. Leveraging this infrastructure, there are opportunities to generate leads through online campaigns and personalized content marketing.

Market Positioning Opportunities Positioned alongside large entities like Vistaprint and Shutterfly, Unicorn Graphics can differentiate itself by emphasizing its specialization in niche and high-quality printing techniques. Targeting brands that value customized, high-end printing solutions can help expand its client base in competitive markets.