Niche membership Position Union Auto Program as a trusted gateway for union members and families to access negotiated car-buying benefits, emphasizing loyalty-driven sales potential and targetable member networks.

Dealership Network Leverage and expand the exclusive network of dealers to create co-branded promotions, limited-time discounts, and referral incentives that can drive higher conversion rates for partner dealerships.

Low Revenue Target Acknowledge the current under $1M revenue as an opportunity to propose scalable B2B sales solutions, such as marketing automation, CRM integration, and data partnerships to accelerate growth with disciplined onboarding.

Tech Stack Highlight ParkLogic as a potential integration point for performance marketing, ad attribution, and lead management to improve funnel visibility and optimize Member acquisition campaigns.

Competitive Benchmark Differentiate by focusing on the union-focused value proposition versus large carriers, offering tailored financing and insurance partnerships, plus showroom events that align with member benefits and employer partnerships.