Local Community Focus Union Bank & Trust Company emphasizes its dedication to the local community, positioning itself as a community-focused bank that cares about local businesses and supports civic groups, schools, and charities. Leveraging this local commitment can be a key differentiator in attracting customers who value community involvement and support local businesses.

Long-standing Presence With nearly 120 years of experience in southern Wisconsin, Union Bank & Trust Company has established a long-standing presence in the region. This deep-rooted history and continuity can be leveraged to build trust with potential customers looking for stability and reliability in their banking relationships.

Holistic Financial Services Offering a wide range of financial services from checking accounts to trust management and financial planning, Union Bank & Trust Company positions itself as a one-stop solution for all customer financial needs. By providing comprehensive financial solutions, the bank can cater to a diverse customer base seeking convenience and efficiency.

Tech-savvy Approach The bank utilizes a modern tech stack including Google Analytics, WordPress, and social media tools like Twitter Emoji (Twemoji), reflecting a tech-savvy approach to banking. Leveraging technology to enhance customer experience and streamline operations can appeal to tech-oriented customers seeking digital banking solutions.

Competitive Analysis Opportunity By comparing key metrics with similar banks such as revenue and employee count, Union Bank & Trust Company can identify areas of competitive advantage and potential growth opportunities. Conducting a detailed competitive analysis can help the bank refine its sales strategy, differentiate its offerings, and capitalize on market trends effectively.