Strategic backing Leverage UNION’s strong backing from Vienna Insurance Group to position cross-sell opportunities with VIG’s regional affiliates and leverage shared risk models, product suites, and distribution channels in Central and Eastern Europe.

Customer-centric messaging Highlight the company’s simple, human-centric communication approach as a differentiator to upsell advisory services, personalized coverage options, and customer education programs that improve retention and policy upgrades.

Tech-powered growth Target opportunities around UNION’s modern tech stack (Databricks, Power BI, AWS, Azure, OpenAI, ServiceNow) to offer data-driven underwriting, automated claims processing, and advanced analytics partnerships with insurtech and IT services firms.

Scale-ready ops Position cloud, integration, and collaboration capabilities to potential enterprise clients seeking scalable insurance platforms, risk analytics, and digitization of mid-market portfolio administration.

Growth metrics reminder With mid-market revenue in the described range and a lean workforce, propose cost-effective, modular solutions (SaaS, managed services, UX improvements) that align with UNION’s growth trajectory while delivering measurable ROI.