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Insights

Strategic Partnerships Union Broadcasting has established official broadcast partnerships with major local teams (Kansas City Chiefs, Sporting Kansas City, Kansas Jayhawks) and has recent partnership activity with Sporting KC and ESPN. This indicates opportunities to cross-sell sponsorships, co-branded campaigns, and package deals aligned with sports properties and events.

Multi Channel Reach Operates multiple radio stations and an indoor billboard advertising business, plus digital channels and podcasts. This provides a multi‑channel platform for integrated advertising packages, extended reach during peak sports seasons, and bundled media solutions for advertisers targeting Kansas City sports fans.

Regional Leadership Largest all-sports radio station in the country by reach, serving a large geographic area across five states. This competitive positioning can be leveraged to attract regional brands seeking broad yet targeted exposure to dedicated sports audiences.

Tech & Data Capabilities Utilizes a tech stack including Google AdSense, Snowplow, Power BI, SAP, Informatica, and Jira, indicating mature data analytics, ad tech integrations, and potential for enhanced targeting, measurement, and attribution in advertising campaigns.

Financial Scale & Growth Revenue in the $25M–$50M range with a mid-sized employee base. Suggests manageable deal sizes with opportunities for incremental revenue through expanded sponsorship tiers, digital ads, and event activations without large onboarding overhead.

Similar companies to Union Broadcasting, Inc.

Union Broadcasting, Inc. Tech Stack

Union Broadcasting, Inc. uses 8 technology products and services including Google AdSense, Snowplow, Power BI, and more. Explore Union Broadcasting, Inc.'s tech stack below.

Union Broadcasting, Inc.'s Email Address Formats

Union Broadcasting, Inc. uses at least 8 email formats:
Union Broadcasting, Inc. Email FormatsExamplePercentage
FirstLast@810whb.comJohnDoe@810whb.com
69%
FirLast@810whb.comJohDoe@810whb.com
14%
First@810whb.comJohn@810whb.com
11%
Last@810whb.comDoe@810whb.com
6%
FLast@radiokansas.netJDoe@radiokansas.net
86%
FMiddleLast@radiokansas.netJMichaelDoe@radiokansas.net
14%
FLast@radiokansas.orgJDoe@radiokansas.org
88%
Last@radiokansas.orgDoe@radiokansas.org
12%

Frequently Asked Questions

What is Union Broadcasting, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact Union Broadcasting, Inc.'s main corporate office by phone at
+1-620-662-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Union Broadcasting, Inc.'s official website and social media links?

Minus sign iconPlus sign iconUnion Broadcasting, Inc.'s official website is 810whb.com and has social profiles on LinkedIn.

How much revenue does Union Broadcasting, Inc. generate?

Minus sign iconPlus sign icon As of October 2026, Union Broadcasting, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Union Broadcasting, Inc.'s NAICS code?

Minus sign iconPlus sign iconUnion Broadcasting, Inc.'s NAICS code is 515 - Broadcasting (except Internet).

How many employees does Union Broadcasting, Inc. have currently?

Minus sign iconPlus sign iconAs of October 2026, Union Broadcasting, Inc. has approximately 77 employees across 2 continents, including North America and Asia. Key team members include Sales Coordinator: B. R., Correspondent: B. C. and Correspondent: R. E. Explore Union Broadcasting, Inc.'s employee directory with LeadIQ.

What industry does Union Broadcasting, Inc. belong to?

Minus sign iconPlus sign iconUnion Broadcasting, Inc. operates in the Broadcast Media Production and Distribution industry.

What technology does Union Broadcasting, Inc. use?

Minus sign iconPlus sign iconUnion Broadcasting, Inc.'s tech stack includes Google AdSense, Snowplow, Power BI, SAP, Microsoft 365, Informatica, Atlassian Jira and Imperva.

What is Union Broadcasting, Inc.'s email format?

Minus sign iconPlus sign iconUnion Broadcasting, Inc.'s email format typically follows the pattern of FirstLast@810whb.com. Find more Union Broadcasting, Inc. email formats with LeadIQ.

When was Union Broadcasting, Inc. founded?

Minus sign iconPlus sign iconUnion Broadcasting, Inc. was founded in 1998.
Union Broadcasting, Inc. logo

Union Broadcasting, Inc.

Broadcast Media Production and DistributionKansas, United States51-200 Employees

Union Broadcasting, Inc. is a locally owned media company based in Overland Park in the Kansas City region. It operates sports-focused outlets including Sports Radio 810 WHB and ESPN Kansas City on 94.5 FM and 1510 AM, along with Union Indoor Billboard Advertising. Founded in 1998, the company has built a reputation for award-winning local personalities who provide news, analysis, and coverage of the Kansas City sports scene across radio and digital platforms, including websites, a mobile app, and social channels.

The company positions itself in the broadcast media space as a partner to major local teams, serving as official broadcast partner for the Kansas City Chiefs, Sporting Kansas City, and the Kansas Jayhawks. WHB is described as the largest all-sports radio station in the United States, reaching roughly 43,000 square miles across parts of five states during daylight hours. In February 2023, Sporting Kansas City announced continued media partnerships with 810 WHB and La Grande 1340 AM to serve as the club's English- and Spanish-language radio partners.

Section iconCompany Overview

Phone number
+1-620-662-****
Website
810whb.com
NAICS Code
515 - Broadcasting (except Internet)
Founded
1998
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M - $50M

    Union Broadcasting, Inc.'s revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Sales Coordinator at Union Broadcasting, Inc.
    B. R.
    Sales Coordinator
    Mobile Phone
  • Correspondent at Union Broadcasting, Inc.
    B. C.
    Correspondent
    Mobile Phone
  • Correspondent at Union Broadcasting, Inc.
    R. E.
    Correspondent
    Mobile Phone

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