Growth & Acquisition Union Home Mortgage (UHM) is expanding its footprint to over 44 states plus D.C. and just completed an asset deal to acquire AmeriTrust Mortgage, signaling ongoing growth, diversification of loan products, and potential cross-sell opportunities for technology, operations, and services.

Non-QM Expansion Recent deal boosts exposure to the nonqualified mortgage (non-QM) market, presenting a clear opening for specialized lenders, software providers, and compliance partners to support niche product lines, risk analytics, and wholesale partnerships.

Technology Leadership A new chief information officer appointment and a stated emphasis on expanding automation and operational scale indicate a readiness to modernize tech stacks, outsource IT services, and adopt fintech integrations that could benefit core processing, data analytics, and cybersecurity vendors.

Awarded Culture Multiple Top Workplace and Culture Excellence recognitions suggest a strong employer brand and partner-centric environment, creating opportunities for HR tech, employee engagement platforms, and training vendors to support talent retention and scalable onboarding.

Strategic Partnerships High-profile sponsorships and partnerships, such as the Official Mortgage Partner role with the Rowdies, point to a willingness to engage in marketing alliances and co-branded campaigns that could be extended with digital marketing, CRM integration, and performance marketing vendors.