Strategic Partnerships Union Plus has recently formed partnerships with organizations such as the National Air Traffic Controllers Association, OPCMIA, and SUNY Empire, providing opportunities to introduce targeted benefits and services to diverse union member segments.

Large Member Base With a collective bargaining power of 13 million union members, Union Plus offers a significant reach for promotional campaigns and product offerings tailored to working families and union communities.

Focus on Education Benefits The collaboration with SUNY Empire highlights a potential avenue for expanding educational programs and scholarship services, appealing to members seeking lifelong learning opportunities.

Engagement through Innovation Recent initiatives like the #ExploreIn24 travel contests indicate a willingness to leverage interactive campaigns, presenting sales opportunities in travel, leisure, and experiential benefits sectors.

Financial Scale and Potential Operating with revenue between $250M and $500M, Union Plus demonstrates a solid financial foundation, which supports the development of new product offers and expansion into additional union-aligned services.