Corporate perks growth Potential to expand enterprise discount programs by leveraging Working Advantage’s existing B2B discount network and exclusive access to attractions, hotels, and events to upsell to mid-market and enterprise clients seeking employee engagement benefits.

EBG synergy Opportunity to co-sell with Entertainment Benefits Group (EBG) and its travel and entertainment ecosystem to cross-sell complementary travel, rewards, and insurance services to current and prospective customers.

Sponsorship expansion Leverage past partnerships such as HomeTown Member Perks and Sprint discounts to propose industry-specific loyalty programs for sectors with high discretionary spend (tech, finance, healthcare) to boost employee satisfaction and retention.

Tech-enabled scaling Utilize Working Advantage’s tech stack and Azure infrastructure to offer scalable, analytics-driven benefit programs with usage dashboards, enabling performance-based ROI pitches to HR leaders.

Mid-market targeting Position as a cost-effective, scalable benefits provider for small to midsize companies (11-50 employees) looking to compete for talent through comprehensive entertainment and lifestyle perks, with case studies from similar revenue bands.