Market Position Union State Bank operates within the mid-sized banking sector with an employee base ranging from 51 to 200 and generating revenue between 100 million to 250 million dollars, indicating a stable regional presence with growth potential.

Expansion Opportunities The recent appointment of Lance Niles as Arkansas City Market President suggests a strategic focus on expanding local market share and enhancing community relationships, presenting opportunities for targeted product and service offerings.

Digital Engagement Utilization of advanced digital tools such as Google Analytics, Facebook Pixel, and Google Tag Manager indicates a strong emphasis on digital marketing and data-driven customer engagement, ideal for offering innovative marketing solutions.

Competitive Benchmarking With similar regional banks like Verus Bank of Commerce and Landmark National Bank operating in similar revenue and size brackets, there is potential to tailor competitive financial products or technology services that set Union State Bank apart.

Technological Focus The company's tech stack, including jQuery, Envoy, and Facebook integration, highlights an investment in web and customer interaction technologies, providing opportunities for sales of customized digital banking solutions or IT services.