Growing Niche Market Union specializes in software solutions tailored for yoga and fitness studios supporting both in-person and online classes, indicating a potential for expansion into broader wellness markets and digital fitness industries.

Focus on Technology Stack Utilizing a modern tech stack including video playback, cloud services, and analytics tools demonstrates a forward-thinking approach, suggesting opportunities to offer advanced integrations or premium features to enhance user experience.

Recent Funding & Growth While revenue figures are modest, the company's strategic focus on supporting fitness businesses points to a new market segment with high growth potential, ideal for targeted outreach of SaaS and subscription service solutions.

Industry Collaboration Although primarily a software company, recent news about industries like railroads and heavy infrastructure indicates the company’s engagement with diverse sectors, signaling an openness to industry-specific feature development and specialized service offerings.

Market Positioning As a small team with an innovative product focus, Union presents opportunities for scalable partnership and upselling of complementary tools or services that can help strengthen its competitive edge in the evolving digital fitness landscape.