Market positioning Target mid sized to large SMBs in Evansville and surrounding regions that require flexible asset financing solutions, highlighting United Leasing & Finance’s history since 1964 and client system integration to position as a cost-saving leasing partner.

Financial health Leverage revenue range of 100M-250M to identify potential cross sell of equipment leasing, working capital solutions, and structured finance opportunities with growing customers seeking scalable financing options.

Tech enabled Emphasize technology stack capabilities such as AWS, HTTP/3 and analytics tools to pitch modern, secure, fast, and scalable leasing platforms, appealing to tech-forward clients and KYC/compliance needs.

Growth opportunities Explore partnerships with asset-intensive industries and equipment finance needs, leveraging long-standing market presence since 1964 to win incumbents seeking improved terms, flexibility, and end-to-end leasing solutions.

Competitive edge Position as a flexible, knowledge-driven leasing partner with asset expertise and structuring capabilities to differentiate from peers, targeting companies similar in size to Pursuit, NMEF, and Rapid Finance where appropriate.