National Reach USA runs well-coordinated summer camps and competitions across multiple states and age groups, creating a broad audience for sponsors, merchandisers, and service providers. Target opportunities include regional sponsorships, equipment partnerships, travel and hospitality packages, and venue services.

Pro League The launch of a professional cheer league offers a clear sales channel for event management technology, streaming, marketing assets, and sponsorship programs. Position as a technology and services partner for league operations, data analytics, and fan engagement.

Marketing Platform The tech stack includes Salesforce Marketing Cloud and AWS pipelines, enabling data-driven campaigns and CRM-driven growth for registrations and events. Propose end-to-end marketing automation, CRM integration, segmentation, and performance analytics services.

Distributed Ops Corporate offices have shifted away from a single location, signaling a distributed model that benefits from cloud-based infrastructure, remote collaboration, cybersecurity, and virtual event tooling for nationwide operations.

Ecosystem Growth Active partnerships with Shrunk3D, High Peaks Resort, and Disney demonstrate a thriving partner ecosystem and sponsorship potential. Explore bundled sponsorships, licensing opportunities, and cross-brand campaigns with hotels, resorts, and equipment brands within the Varsity network.